Executive Director, Global Product Marketing - New York, United States - Sol de Janeiro

Sol de Janeiro

Verified Company

New York, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Launched in 2015, SOL DE JANEIRO is an award-winning, fast-growing premium global lifestyle beauty brand inspired by the beauty rituals and attitude of the beaches of Rio.

Our brand purpose is to spark endless self-celebration and joy through the power and warmth of the Brazilian spirit. This philosophy extends from our products to our corporate culture.

We are leaders, permanently inquisitive, category obsessed, incredibly diverse, self-demanding, true team players, and we are all Brazilian in Spirit.

Headquartered in New York and launched as a digitally native brand, we now have teams in Rio, Paris, London and Germany supporting the expansion across the globe.

As the
Executive Director, Global Product Marketing - Body Care + Hair you will spearhead the strategic vision and oversee the execution of product marketing initiatives that propel our brand to new heights.

In this pivotal role, you will blend strategic foresight, innovative leadership, and operational acumen to ensure our products not only meet consumer needs but also embody and advance our celebrated brand ethos.

Sol de Janeiro is the undisputed leader in premium body care, where we have pioneered and continue to dominate the category.

This is your opportunity to steer the future of a category-defining brand, enhancing its market share and influencing beauty trends worldwide.

The categories currently represent a $350M business.

The position will report to the
Vice President, Global Product Marketing, and steers a team of 7.

RESPONSIBILITIES:

Define and cascade the strategic objectives for Body and Hair categories, ensuring they align with the overall brand vision and business goals. Lead the development and execution of a comprehensive 3year strategic plan that addresses market trends, consumer insights, and innovation opportunities.
Own the P&L for the categories, actively managing budgets, forecasts, costs, and pricing strategies to achieve financial targets. Drive profitability through meticulous financial oversight and strategic cost management.
Develop and manage the rolling product launch calendar, coordinating with Product Development and other crossfunctional teams to ensure timely and impactful product introductions. Oversee the process from concept to market launch, ensuring that products fulfill consumer expectations and brand standards.
Lead and inspire a team of marketing professionals, fostering a culture of high performance, continuous improvement, and developmental growth. Ensure that all team members are aligned with the category's goals and fully equipped to execute their roles effectively. Steward a strong and clear briefing and feedback process across your team.
Represent the categories in strategic meetings with senior management and external partners, advocating for the category's needs and strategic direction.
Collaborate with Global Consumer Engagement and Creative teams to design and implement omnichannel gotomarket strategies that ensure cohesive brand messaging and optimize customer journey across all touchpoints.
Work closely with regional commercial teams to ensure that global launches serve local market needs and consumer preferences, ensuring global brand consistency and local relevancy.
Utilize data and analytics to identify fastgrowing categories and subcategories, enhancing market share through wellinformed strategies and actions.
Develop and deliver innovation concepts that result in significant growth by conducting gap analysis and leveraging performance data as well as consumerfocused insights from internal and external sources, including CMI reports, regional and retailer consumer reports, and collaborative "In the Kitchen" sessions with retailers.
Champion sustainability initiatives within the product lifecycle, from ingredient sourcing to packaging, ensuring that all products adhere to the highest environmental and ethical standards.
Drive ongoing analysis of category and SKU productivity resulting in recommendations for SKU resupport, pivots, or discontinuation.

QUALIFICATIONS:

Bachelor's degree or equivalent required, MBA preferred.
10+ years of current experience in global marketing in the beauty sector with at least 5 years experience in the Skincare and/or Body Care category.
Experience in OTC product marketing, such as SPF, scalp, or acne.
Potent blend of strategic, creative, and analytic skills.
Ownership mindset for programs and categories.
Exceptional communication, presentation, and interpersonal skills.
Strong attention to detail & organizational skills in a fastpaced environment.
Team player with positive attitude and ability to build and nurture strong relationships.
Experience directing & developing direct reports.
Must be comfortable working a hybrid schedule (13 days in our NYC Office).

PERSONAL CHARACTERISTICS: