- Leading a team of digital marketing channel owners and supporting functions: SEM, SEO, social media, affiliates, front-end web development, marketing analytics, media, and marketing analytics
- Building an innovative digital marketing strategy that builds awareness, captures interest, and converts visitors to purchasers
- Preparing and managing annual/quarterly/monthly multi-million dollar budgets and budget allocations
- Providing executive-level performance summaries, actions plans, and reporting
- Driving end-to-end performance accountability and motivating a team to impact new customer acquisition and revenue performance
- Designing the desirable mix of channels and budget allocations using LTV/CAC, payback period, and CPA KPIs.
- Coaching and mentoring a team of up-and-coming digital marketers to their next levels of professional development
- Leading strategic cross-functional discussions that yield impactful results across A/B website testing, visitor-to-lead conversion, trial-to-purchase conversion, digital positioning & messaging, media mix, thought leadership, branding, and PR
- Collaborating with partner and offline marketing teams to build innovate omni-channel prospect and customer experiences
- Working with marketing analytics and business intelligence experts to hone our attribution and data models and make smarter investment decisions and better customer experiences
- Building digital marketing plans to support company growth initiatives in new product categories, new channels, and new markets
- 10+ years of experience leading growth- and data-driven B2B digital marketing teams, preferably in the software/SaaS space
- 15+ years of experience in marketing or related fields
- Experience managing scaled marketing programs and annual budgets of $50+ million
- Experience in a high-growth, rapidly changing environments that include growth through acquisition, mobile/PLG strategies, integrations, new geos, and strategic partnerships
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Digital Marketing Specialist
6 days ago
Morgan Latif | B Corp™ Watertown, United StatesMorgan Latif is a specialist leadership search & development consultancy. We help our clients across the Medical & Dental Technology, Packaging, Consumer, E-mobility and Industrial Technology sectors to deliver on their transformation and diversity goals. Our mission is to combin ...
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Digital Marketing Manager
2 days ago
OnPage Corporation Waltham, United StatesCreative marketing professional. Goal-driven. Strong work ethic. Analytical. Is this you? Then join our team on our journey and become instrumental in our growth. Now hiring in Waltham – Digital Marketing Manager · From generating leads via inbound and outbound activities to cre ...
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Digital Marketing Manager
2 weeks ago
Global Partners Waltham, United StatesGlobal is seeking a dynamic and creative Digital Marketing Manager to join our team in marketing efforts that support over 350+ retail convenience stores. This role will be part of the team that develops and implements all digital marketing strategies to promote our retail locati ...
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VP, Digital Marketing
1 week ago
Constant Contact Watertown, United StatesAt Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There's something so profoundly rewarding about knowing that your work is empowering people everywhere to pur ...
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Digital Marketing Manager
2 weeks ago
Global Partners Watertown, United StatesGlobal is seeking a dynamic and creative Digital Marketing Manager to join our team in marketing efforts that support over 350+ retail convenience stores. This role will be part of the team that develops and implements all digital marketing strategies to promote our retail locati ...
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Digital Marketing Specialist
2 weeks ago
Addgene Watertown, United StatesJob Description · Job DescriptionTITLE · Digital Marketing Specialist · WHAT YOU WILL ACHIEVE · The Digital Marketing Specialist will join Addgene during an exciting time as we build on 20 years of experience to grow our support of the scientific community. You will support and e ...
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Digital Marketing Manager
3 days ago
National Development Newton Lower Falls, United StatesDigital Marketing ManagerOverviewAs the Digital Marketing Manager, you will play a pivotal role in shaping and executing the marketing strategy to drive leasing success across National Development's property portfolio. Leveraging your digital marketing expertise, you will collabo ...
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Digital Marketing Manager
3 days ago
National Development Newton Lower Falls, United StatesDigital Marketing Manager · Overview · As the Digital Marketing Manager, you will play a pivotal role in shaping and executing the marketing strategy to drive leasing success across National Development's property portfolio. Leveraging your digital marketing expertise, you will ...
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Manager, Digital Marketing Technology
1 day ago
Evident Group Waltham, United StatesSelect how often (in days) to receive an alert: · Working Location: · MASSACHUSETTS, WALTHAM · Are you looking for a company that cares about people's lives and health, including yours? At EVIDENT, we help make people's lives healthier, safer and more fulfilling, every day. · Jo ...
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Associate Digital Marketing Manager
2 weeks ago
Karkidi Waltham, United StatesWe are looking for a passionate digital marketer who will be responsible for planning, launching, maintaining, updating and optimizing Organic and Paid Search in support of the global search efforts for the Genetics Science Division (GSD). This role is expected to support and lea ...
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Digital Marketing Strategy Manager
1 day ago
Thermo Fisher Scientific Watertown, United StatesWork Schedule · Standard (Mon-Fri) · Environmental Conditions · Office · Job Description · As part of the Thermo Fisher Scientific team, you will discover meaningful work that positively impacts a global scale. Join our colleagues in bringing our Mission to life daily to enable o ...
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Manager, Digital Marketing Technology
10 hours ago
Evident Scientific Watertown, United StatesManager, Digital Marketing Technology · Job ID #: 1727 · Company: Evident · Posting Date: Jun 18, 2024 · Working Location: · MASSACHUSETTS, WALTHAM · Are you looking for a company that cares about people's lives and health, including yours? At EVIDENT, we help make people's live ...
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Associate, Digital Marketing
1 day ago
MassBio Cambridge, United StatesMassBio is a not-for-profit organization founded in 1985. Our mission is to advance Massachusetts' leadership in the life sciences to grow the industry, add value to the healthcare system, and improve patient lives. We represent the premier global life sciences and healthcare hub ...
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Digital Marketing Manager
3 weeks ago
Global Partners Waltham, United StatesGlobal is seeking a dynamic and creative Digital Marketing Manager to join our team in marketing efforts that support over 350+ retail convenience stores. This role will be part of the team that develops and implements all digital marketing strategies to promote our retail locati ...
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VP, Digital Marketing
3 weeks ago
Constant Contact Waltham, United StatesAt Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. · There's something so profoundly rewarding about knowing that your work is empowering people everywhere to ...
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Digital Marketer
2 weeks ago
Wingate Management Company Newton Center, United States**Voted a Top Place to Work 2023 For the 4th year in a row, Wingate has won a spot on The Boston Globe's Top Places to Work** · We are a fast-paced and collaborative property management company. Our goal is to provide residents with quality apartment homes with a strong sense of ...
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Digital Marketing Analyst
1 day ago
CustomGPT Needham Heights, United StatesAs a Digital Marketing Analyst specializing in performance and growth marketing, you will play a pivotal role in analyzing data, conducting A/B tests, and implementing strategies to maximize our marketing efforts. The ideal candidate will have a strong foundation in data analytic ...
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VP, Digital Marketing
3 weeks ago
Constant Contact Watertown, United StatesConstant Contact is looking for an innovative, growth-driven digital marketing leader to scale its digital marketing customer acquisition engine. · Reporting to the CMO, as VP of Digital Marketing you will be leading a team of digital marketing experts who drive end-to-end perfo ...
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Digital Marketing Manager
2 weeks ago
TripAdvisor Needham Heights, United StatesJob Description · Job Description · We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experienc ...
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Digital Marketing Expert
2 weeks ago
Softworld Inc Cambridge, MA, United StatesDigital Marketing Specialist · Location: Cambridge, MA (hybrid - 2 days/week on-site) · Contract: 3 months (+ possible extensions · Pay rate: $42.03 · Description: · We are seeking a Digital Marketing Specialist. In this role, you will work under the direction of a Harvard manage ...
VP, Digital Marketing - Waltham, United States - Constant Contact
Description
Constant Contact is looking for an innovative, growth-driven digital marketing leader to scale its digital marketing customer acquisition engine. Reporting to the CMO, as VP of Digital Marketing you will be leading a team of digital marketing experts who drive end-to-end performance in a cross-channel digital funnel - from media and ad impression to software purchase. Representing one of the top small business software brands, you will have the opportunity to build and influence positioning and digital strategy to capture the attention and interest of the modern small business owner.What You'll Do:
