- Leading a team of digital marketing channel owners and supporting functions: SEM, SEO, social media, affiliates, front-end web development, marketing analytics, media, and marketing analytics
- Building an innovative digital marketing strategy that builds awareness, captures interest, and converts visitors to purchasers
- Preparing and managing annual/quarterly/monthly multi-million dollar budgets and budget allocations
- Providing executive-level performance summaries, actions plans, and reporting
- Driving end-to-end performance accountability and motivating a team to impact new customer acquisition and revenue performance
- Designing the desirable mix of channels and budget allocations using LTV/CAC, payback period, and CPA KPIs.
- Coaching and mentoring a team of up-and-coming digital marketers to their next levels of professional development
- Leading strategic cross-functional discussions that yield impactful results across A/B website testing, visitor-to-lead conversion, trial-to-purchase conversion, digital positioning & messaging, media mix, thought leadership, branding, and PR
- Collaborating with partner and offline marketing teams to build innovate omni-channel prospect and customer experiences
- Working with marketing analytics and business intelligence experts to hone our attribution and data models and make smarter investment decisions and better customer experiences
- Building digital marketing plans to support company growth initiatives in new product categories, new channels, and new markets
- 10+ years of experience leading growth- and data-driven B2B digital marketing teams, preferably in the software/SaaS space
- 15+ years of experience in marketing or related fields
- Experience managing scaled marketing programs and annual budgets of $50+ million
- Experience in a high-growth, rapidly changing environments that include growth through acquisition, mobile/PLG strategies, integrations, new geos, and strategic partnerships
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Digital Marketing Manager
1 week ago
Global Partners Waltham, United StatesGlobal is seeking a dynamic and creative Digital Marketing Manager to join our team in marketing efforts that support over 350+ retail convenience stores. This role will be part of the team that develops and implements all digital marketing strategies to promote our retail locati ...
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VP, Digital Marketing
1 day ago
Constant Contact Watertown, United StatesAt Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There's something so profoundly rewarding about knowing that your work is empowering people everywhere to pur ...
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Digital Marketing Manager
1 week ago
Global Partners Watertown, United StatesGlobal is seeking a dynamic and creative Digital Marketing Manager to join our team in marketing efforts that support over 350+ retail convenience stores. This role will be part of the team that develops and implements all digital marketing strategies to promote our retail locati ...
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Digital Marketing Specialist
1 week ago
Addgene Watertown, United StatesJob Description · Job DescriptionTITLE · Digital Marketing Specialist · WHAT YOU WILL ACHIEVE · The Digital Marketing Specialist will join Addgene during an exciting time as we build on 20 years of experience to grow our support of the scientific community. You will support and e ...
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Associate Digital Marketing Manager
1 week ago
Karkidi Waltham, United StatesWe are looking for a passionate digital marketer who will be responsible for planning, launching, maintaining, updating and optimizing Organic and Paid Search in support of the global search efforts for the Genetics Science Division (GSD). This role is expected to support and lea ...
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Digital Marketing
2 weeks ago
Beacon Hill Boston, United StatesOur client is looking to add a Digital Marketing & Communications Lead to their team. This person will spearhead internal digital marketing campaigns to promote our technology solutions and initiatives to employees across various departments and locations. They will be instrument ...
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VP, Digital Marketing
2 weeks ago
Constant Contact Waltham, United StatesAt Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. · There's something so profoundly rewarding about knowing that your work is empowering people everywhere to ...
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Digital Marketing Intern
3 weeks ago
Partners HealthCare Somerville, United States Full timeDescription About Us: · As a not-for-profit organization, Mass General Brigham is committed to supporting patient care, research, teaching, and service to the community by leading innovation across our system. Founded by Brigham and Women's Hospital and Massachusetts General H ...
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Digital Marketing Manager
3 weeks ago
OnPage Corporation Waltham, United StatesCreative marketing professional. Goal-driven. Strong work ethic. Analytical. Is this you? Then join our team on our journey and become instrumental in our growth. Now hiring in Waltham – Digital Marketing Manager · From generating leads via inbound and outbound activities to cre ...
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Digital Marketing Manager
2 weeks ago
Global Partners Waltham, United StatesGlobal is seeking a dynamic and creative Digital Marketing Manager to join our team in marketing efforts that support over 350+ retail convenience stores. This role will be part of the team that develops and implements all digital marketing strategies to promote our retail locati ...
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Digital Marketer
5 days ago
Wingate Management Company Newton Center, United States**Voted a Top Place to Work 2023 For the 4th year in a row, Wingate has won a spot on The Boston Globe's Top Places to Work** · We are a fast-paced and collaborative property management company. Our goal is to provide residents with quality apartment homes with a strong sense of ...
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Digital Marketing Analyst
3 weeks ago
CustomGPT Needham Heights, United StatesAs a Digital Marketing Analyst specializing in performance and growth marketing, you will play a pivotal role in analyzing data, conducting A/B tests, and implementing strategies to maximize our marketing efforts. The ideal candidate will have a strong foundation in data analytic ...
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Digital Marketing Analyst
3 weeks ago
CustomGPT Needham Heights, United StatesAs a Digital Marketing Analyst specializing in performance and growth marketing, you will play a pivotal role in analyzing data, conducting A/B tests, and implementing strategies to maximize our marketing efforts. The ideal candidate will have a strong foundation in data analytic ...
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VP, Digital Marketing
2 weeks ago
Constant Contact Watertown, United StatesConstant Contact is looking for an innovative, growth-driven digital marketing leader to scale its digital marketing customer acquisition engine. · Reporting to the CMO, as VP of Digital Marketing you will be leading a team of digital marketing experts who drive end-to-end perfo ...
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Digital Marketing Manager
1 week ago
TripAdvisor Needham Heights, United StatesJob Description · Job Description · We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experienc ...
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Digital Marketing Manager
3 weeks ago
Tripadvisor Needham, United States Full timeWe believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutioni ...
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Digital Marketing Specialist
3 weeks ago
Pyramid Global Hospitality Boston, United States· Overview · The Digital Marketing Specialist is responsible for executing Pyramid's e-commerce strategy at the regional and hotel level and ensuring that individual hotels activate their digital channels, including CRM, SEM, SEO, OTAs, metasearch, social and digital communicati ...
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Digital Marketing Specialist
1 week ago
Addgene Watertown, United States**TITLE** · **Digital Marketing Specialist** · **WHAT YOU WILL ACHIEVE** · The Digital Marketing Specialist will join Addgene during an exciting time as we build on 20 years of experience to grow our support of the scientific community. You will support and execute marketing init ...
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Digital Marketing Manager
6 days ago
Tulip Interfaces Somerville, United StatesTulip , the leader in frontline operations, is helping companies around the world equip their workforce with connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Companies of all sizes and across industries have imple ...
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Digital Marketing Specialist
2 weeks ago
Beacon Hill Boston, United StatesThe Digital Marketing Specialist will assist with driving local efforts to support our client's global recruiting and marketing goals. This individual will support in developing resources, delivering trainings, and enhancing the communication between the global team and local rec ...
VP, Digital Marketing - Waltham, United States - Constant Contact
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Description
Constant Contact is looking for an innovative, growth-driven digital marketing leader to scale its digital marketing customer acquisition engine. Reporting to the CMO, as VP of Digital Marketing you will be leading a team of digital marketing experts who drive end-to-end performance in a cross-channel digital funnel - from media and ad impression to software purchase. Representing one of the top small business software brands, you will have the opportunity to build and influence positioning and digital strategy to capture the attention and interest of the modern small business owner.What You'll Do: