VP, Digital Marketing - Watertown, United States - Constant Contact

Constant Contact Watertown, United States

3 weeks ago

Description

Constant Contact is looking for an innovative, growth-driven digital marketing leader to scale its digital marketing customer acquisition engine.

Reporting to the CMO, as VP of Digital Marketing you will be leading a team of digital marketing experts who drive end-to-end performance in a cross-channel digital funnel - from media and ad impression to software purchase.

Representing one of the top small business software brands, you will have the opportunity to build and influence positioning and digital strategy to capture the attention and interest of the modern small business owner.

What You'll Do:
Leading a team of digital marketing channel owners and supporting functions: SEM, SEO, social media, affiliates, front-end web development, marketing analytics, media, and marketing analytics
Building an innovative digital marketing strategy that builds awareness, captures interest, and converts visitors to purchasers
Preparing and managing annual/quarterly/monthly multi-million dollar budgets and budget allocations
Providing executive-level performance summaries, actions plans, and reporting
Driving end-to-end performance accountability and motivating a team to impact new customer acquisition and revenue performance
Designing the desirable mix of channels and budget allocations using LTV/CAC, payback period, and CPA KPIs.
Coaching and mentoring a team of up-and-coming digital marketers to their next levels of professional development
Leading strategic cross-functional discussions that yield impactful results across A/B website testing, visitor-to-lead conversion, trial-to-purchase conversion, digital positioning & messaging, media mix, thought leadership, branding, and PR
Collaborating with partner and offline marketing teams to build innovate omni-channel prospect and customer experiences
Working with marketing analytics and business intelligence experts to hone our attribution and data models and make smarter investment decisions and better customer experiences
Building digital marketing plans to support company growth initiatives in new product categories, new channels, and new markets

Who You Are:
10+ years of experience leading growth- and data-driven B2B digital marketing teams, preferably in the software/SaaS space
15+ years of experience in marketing or related fields
Experience managing scaled marketing programs and annual budgets of $50+ million
Experience in a high-growth, rapidly changing environments that include growth through acquisition, mobile/PLG strategies, integrations, new geos, and strategic partnerships
PandoLogic

Keywords:

VP Online Marketing, Location:
Waltham, MA , PL:
#J-18808-Ljbffr

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VP, Digital Marketing - Watertown, United States - Constant Contact

Description

Digital Marketing Specialist