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Director of Marketing - Moreno Valley, United States - FLEX College Resource Centers
Description
Develop and execute a comprehensive marketing plans and business development strategies to enhance visibility and engagement with prospectivefamilies.
Oversee
the CRM system ensuring its effective application by all
stakeholders.
Oversee
the creation of marketing materials, including brochures, emails, social media posts, and website
content.
Manage
digital marketing efforts, including SEO/SEM, email marketing, social media, and display advertising
campaigns.
Identify
new business opportunities, partnerships, and promotional events to increase brand
awareness.
Work
closely with the sales team to align marketing strategies with enrollment
targets.
Analyze
market trends and competitors to identify opportunities and
challenges.
Monitor
and report on the effectiveness of marketing campaigns, adjusting strategies as
needed.
Manage
the marketing budget, ensuring efficient use of resources to achieve goals.
$90,000 - $140,000 a year
Qualifications:
Bachelor's degree in marketing, business administration, or related
field.
8-12
years' experience as a Marketing Manager, Director, or similar role, with direct
reports.
Extensive
experience in social media management, digital marketing, or a related field. Proven track record of successfully managing large-scale social medial
campaigns.
Proficiency
with social media platforms (e.g., Twitter, Instagram, LinkedIn, WeChat, and Kakao Talk), analytics tools (e.g., Google Analytics), and content management systems.
We at FLEX know that teaching and consulting are opportunities to build relationships.
Our team understands that each student has a unique background and a unique set of challenges and goals; we work closely with families to help every student overcome those challenges and achieve those goals.
In an increasingly crowded industry, FLEX leads through integrity.FLEX has provided admissions consulting, standardized test prep, tutoring and enrichment services for pre-collegiate students since 2001.
Our team members offer a nuanced understanding of colleges and their admissions philosophies and give thorough, step-by-step guidance in all areas of the application process.
They provide personalized instruction to raise grades and scores and expand students' knowledge beyond what's covered in a typical textbook or classroom.
For more information about FLEX, visit our website at.
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