- Assist Marketing and Sales in coordinating various integrated communication and marketing activities.
- Vendor management and PO entry relative to promo items purchased by marketing.
- Coordinating the production of a wide range of marketing communications.
- Developing and maintaining sales and marketing collateral, graphic design, rate cards, newsletters, brochures, and many other materials related to marketing.
- Data and Document Control of all marketing collateral
- Developing standardized presentations, sales scripts and templates supervising the production or implementation of marketing materials.
- Event Coordination: Plan, coordinate, and execute logistics for Keller events. This also includes managing promotional materials and post-event follow up to maximize ROI.
- Maintaining open lines of communication with all organizations and providing prompt answers to requests.
- Market Research – Conduct market research and competitive analysis to identify trends, opportunities, and potential gaps in the 3PL industry. Use insights to inform marketing strategies and refine target audience segmentation.
- Use of project management system for documenting and tracking activities
- Attending tradeshows, seminars, conferences, company sponsored promotions and events.
- Working with customers in developing case studies, references, and testimonials.
- Brand Management: Assist in maintaining brand consistency across all marketing collateral and communications, ensuring alignment with company messaging and values.
- Collaboration: Work closely with all the business units including sales, operations, and customer service to gather feedback, align marketing efforts with business objectives, and ensure seamless execution of marketing initiatives.
- Other duties as assigned by your supervisor.
- Computer proficiency with Microsoft Office skills required
- Ability to operate under solid pressure and meet tight deadlines
- Excellent Excel, PowerPoint, Word, and Outlook skills
- Effective project management skills
- Sound understanding of marketing principles
- Effective understanding of latest technologies and should identify how to apply them in marketing
- Excellent copywriting skills and should be able to rework technical content for a wider audience
- Good team player and should meet or exceed team goals
- Plan decisions and practice good judgment
- Build excellent working relationship to attain goals
- Work collaboratively and effectively as a team member
- Be self-motivated, confident, creative, and take pride in your work
- Effectively communicate and make best use of interpersonal skills
- The ability to anticipate needs and take a concept from beginning to end
- Communicate effectively verbally and in writing with all kinds of people
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Marketing Coordinator - Defiance, United States - Keller Logistics Group
1 week ago
Description
Job Description
Job DescriptionThe Marketing Coordinator develops, coordinates, and executes Marketing campaigns. They play a pivotal role in executing strategic marketing initiatives to promote our services, enhance brand visibility, and drive customer engagement within the logistics sector.
Duties and Responsibilities:
Knowledge, Skills and Abilities:
Keller Logistics Group is an asset-based third party logistics (3PL) provider headquartered in Defiance, Ohio. We got our start in 1978 as Thomas E. Keller Trucking and have since evolved into four affiliate companies: Keller Trucking, Keller Warehousing & Co-Packing, Keller Freight Solutions and Keller Industrial Properties.
Inc. 5000 named us among the Fastest Growing Private Companies in America, we have consistently been named a Top 3PL by Food Logistics magazine, and the Truckload Carriers Association has recognized us numerous times on their list of Best Fleets to Drive For.
Keller Logistics Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Company Description
Our employees are empowered and trusted as experts in their field of work. We value transparency and encourage our staff to be their best through our culture of "Responsive, Resourceful, Reliable People in Logistics". We value team work, collaboration and respectful interactions with each other. Our people hold themselves accountable for a job well done, with high standards of integrity. We look for ways to continually improve our processes to make us more efficient for ourselves and our clients. Finally, we value safety among all else. Time is money, but life is priceless\r\r
Keller Logistics Group is an asset-based third party logistics (3PL) provider headquartered in Defiance, Ohio. We got our start in 1978 as Thomas E. Keller Trucking and have since evolved into four affiliate companies: Keller Trucking, Keller Warehousing & Co-Packing, Keller Freight Solutions and Keller Industrial Properties.\r
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Inc. 5000 named us among the Fastest Growing Private Companies in America, we have consistently been named a Top 3PL by Food Logistics magazine, and the Truckload Carriers Association has recognized us numerous times on their list of Best Fleets to Drive For.\r
\r
Keller Logistics Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
