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Marketing Consultant II - Bellevue, United States - Rylem Staffing
Description
Job Title:
Marketing Consultant II
Job Type:
Contract
Site Type:
Hybrid (Seattle, WA)
Duration: 7 Months 17 Days
Job Overview
This position is responsible for developing and delivering key consumer insights to key Customer and Brand Health Experience stakeholders within Marketing and across the broader organization.
Manage all phases of qualitative and quantitative primary research including creation of project briefs, vendor selection and management, drafting surveys, moderator's guides, and screener questionnaires, analysis, and presentation of research findings.
Partner with others in Brand Strategy and Insights team and across the organization to integrate "Voice-of-the Customer" insights and other relevant internal data to provide a holistic view of the customer experience, as it relates to the customer journey, to determine how business actions are impacting customers across various touchpoints.
This includes analyzing data across multiple data sources/data sets. Succinctly summarize key findings, providing actionable insights and opportunities to key stakeholders to help prioritize investment/improvement opportunities.Job Responsibilities
Serves as insights partner across different CX teams across the org, including Customer Marketing, Channels (Care, Retail, Digital VOC), Product, and others
Evaluate and measure customer experience and satisfaction at different points in the journey to highlight collective opportunities and risks to the organization
Uncover and evangelize insights from ongoing customer satisfaction, experience, and deactivation studies to provide actionable recommendations to key internal stakeholders
Conduct primary research studies (both qualitative and quantitative
Work closely with internal stakeholders and to assess research needs and impacts
Create research briefs/RFPs
Vendor selection and management – bring projects in on time and within budget
Survey or discussion-guide design, development, and final review
High-level efficient analysis – provide the most impactful top-level insights in a brief newsletter reporting format
Work cross-functionally, share relevant insights across teams, and compile insights from primary, secondary, and other Customer Listening Sources to provide a more holistic point of view and strategic recommendations
Job Requirements
Bachelor's degree required, Master's degree or higher preferred
4 -6 years of direct experience working in one or more of the following industries US wireless (e.g., carrier, OEM, software provider, infrastructure provider, consulting or research firm), consumer electronics or technology, consumer/packaged goods
Experience leading ongoing customer satisfaction, experience and/or deactivation studies, and evangelizing insights throughout the organization
Experience in integrating "big data" with research results
Experience working in a demanding, fast-paced environment
Database querying, including SQL, to conduct data analysis across disparate database sources for reporting insights to executive stakeholders
Experience working with Tableau or other data visualization platforms
Survey-programming proficiency (esp. Qualtrics)
3 + years of marketing research/consumer insights experience on either the vendor or client side
Thorough knowledge of marketing research methods and best practices, instruments, data sources, and suppliers, and how and where to gather new data
Expertise in leading research projects independently, from needs assessment through final reporting
Experience partnering with internal stakeholders and outside vendors/OEM partners in understanding needs and sharing knowledge/insights -including presentations to small and large audiences
Basic knowledge of Marketing functions/processes, strategic development, and business and financial processes
Proficient in Microsoft Office:
Word, PowerPoint, Excel, Outlook
SPSS and statistical acumen
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