- The program including: Website, Digital Advertising, ELMS, dealer tools, etc
- a Senior Program Specialist and VMC team including performance reviews and team operations
- projects from beginning to final delivery to client across all lines of business
- direction to internal Shift Digital teams (media, delivery, and dealer support) based on client needs
- project scope and client expectations and developing contingency plans
- project status including milestone tracking, budget, allocation, and open issues
- and lead QA activities on program solutions to be delivered to the client
- in-depth analytical analysis of performance of products and services using tools provided
- effectively within the team to prioritize client requests and product requirements including current customer/prospect needs and long-term product roadmap needs
- requirement gathering, project plans, project development and delivery of new features or functions
- opportunities for new programs
- relationships with partners and vendors to ensure effective collaboration and optimal performance.
- regular status meetings with client
- management skills necessary to manage various and numerous projects while tracking costs against budgets and time to completion
- of the digital space, associated analytics, and delivery of technology solutions
- managing digital advertising campaigns across SEM, Display, Social, and Video channels.
- speaking with/in front of dealers, clients and Regional Reps
- oriented and self-motivated
- and interpersonal skills necessary to actively promote a cooperative team environment
- to own success of projects
- analytical and data skills
- of SQL, queries, PowerBI
- years of experience in Digital Marketing
- and/or powersports experience is preferred
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Senior Program Manager - Laguna Beach, United States - Shift Digital
Description
Senior Program Manager
Shift Digital is the leader in digital marketing program optimization. Established in 2008 and headquartered in Birmingham, Michigan, our comprehensive solutions help national brands and their local retailers measure, manage, and improve the performance of their digital marketing and sales initiatives.
The Program Manager is responsible for owning and maintaining specific projects and digital programs for Shift Digital's client account. This person will work to service the client in terms of project management, reporting requests, data analysis, dealer adoption, and identifying opportunities to optimize their lead generating websites and products. The Program Manager will develop, maintain and own the roadmap and project plans, client's requirements gathering, ad-hoc reporting requests and new feature/functionality development for their assigned projects and programs.
The Program Manager will serve as a liaison between the client, internal teams within Shift Digital (media, dealer support, technology) and external vendors to ensure the best possible value is delivered to the client. He or she will also be responsible for monthly reporting tasks pertaining to program KPIs.
This is a full-time position based at our Laguna Beach, CA office. In addition to our phenomenal health benefits, we offer 10 paid holidays, generous paid time off (PTO) and other employee perks such as office lunches, snacks, and a free gym membership.
Roles & Responsibilities
Desired Experience & Qualifications
At Shift, many factors are taken into account when determining a reasonable compensation range for any given role. Some of these factors include, but are not limited to: skill set, location, years of experience, licenses, certifications, and business/organizational needs. The following compensation range is specific to New York City, Colorado, Nevada, California, and Washington residents only. While we do provide an estimated salary range, it is not typical for an individual to be hired near the top range for their role. A reasonable estimate for this role is: $100, ,000.
Shift Digital participates in eVerify
EOE
