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Communication & Marketing Manager - Athens, GA, United States - The University of Georgia
Description
Working Title:
Director of Marketing and Communications
Department:
Public Health-Devel & Pub Rel
About the University of Georgia: Since our founding in 1785, the University of Georgia has operated as Georgia's oldest, most comprehensive, and most diversified institution of higher education ().
The proof is in our more than 235 years of academic and professional achievements and our continual commitment to higher education.
UGA is currently ranked among the top 20 public universities in U.News & World Report.The University's main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton.
UGA employs approximately 3,000 faculty and more than 7,700 full-time staff. The University's enrollment exceeds 40,000 students including over 30,000 undergraduates and over 10,000 graduate and professional students.Academic programs reside in 18 schools and colleges, as well as a medical partnership with Augusta University housed on the UGA Health Sciences Campus in Athens.
About the College/Unit/Department:
Founded in 2005, the College of Public Health is located on the University of Georgia's Health Sciences Campus. The department is located in newly renovated facilities that house faculty, staff and students. The College of Public Health is actively engaged in community outreach activities.
College/Unit/Department website:
Retirement Plan:
TRS or ORP
Full/Part time:
Full Time
Monday-Friday 8AM-5PM with occasional after hours.
Applicants must submit with the application 3 examples of communications you've produced or supervised, such as press releases, magazines, campaign briefs, media kits, social media posts (graphics + caption), newsletters and other relevant samples
EEO Policy Statement:
The University of Georgia is an Equal Opportunity/Affirmative Action employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status.
Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (.Subdivision/Unit ADMinimum Qualifications:
Requires at least a baccalaureate degree in the field. Please contact your Human Resources office for an evaluation of education/experience in lieu of the required minimum qualifications.
Demonstrated experience in integrated marketing and brand management
This Director of Communications will develop and advance strategic communication efforts for the University of Georgia College of Public Health as well as supervise members of the CPH Communications Office .
The Director reports directly to the dean and works in close coordination and cooperation with Dean's Office units, College leadership, faculty, staff, and students across the College and the University.
The position supervises all college marketing and communications efforts to promote the College's mission and vision.The Director manages the planning, execution, and evaluation of all strategic communications, including editorial content, digital communications, and internal and external marketing campaigns, in alignment with the College and University strategic messaging and marketing strategies.
The Director leads all branding and reputation management efforts to support the College's recruitment and reputational goals, ensuring consistent visual and messaging brand standards across the College, as well as providing guidance to the CPH community and external vendors.
Ability to implement and manage major communications strategy initiatives.Demonstrated knowledge of marketing and communication strategy, brand management, and crisis communications.
Knowledge of digital and social media strategy.
Ability to prioritize tasks and manage multiple projects simultaneously.
Ability to adapt operations and strategy to situational changes.
Strong written and verbal communication skills.
Strong organization and planning skills.
Experience working with Adobe Creative Suite & Microsoft products.
Does this position have operation, access, or control of financial resources?: Does this position have direct interaction or care of children under the age of 18 or direct patient care?: public safety, IT security, personnel records, patient records, or access to chemicals and medications): Yes
Credit and P-Card policy:
Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website .
Background Investigation Policy:
Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable.
Please visit the UGA Background Check website .Communication Strategy Development, Implementation, and Brand Management
Develop annual College communications strategy and brand positioning, in coordination with the dean.
Oversee the execution of external communication strategy, including editorial and digital marketing strategy.
Develop and execute annual peer-to-peer marketing strategy.
Support the development and execution of enrollment marketing strategy.
Oversee and implement internal communication strategy.
Collect, analyze and report data on strategy initiatives.
Supervise the Digital Communications Coordinator and additional team members, e.g. student assistants.
Manage the daily administration of the CPH Communications Office; direct editorial and digital communications planning, oversee projects, and evaluate performance of communications team members.
Serve as liaison to the Dean, College of Public Health administrative leaders, and faculty to ensure their communication needs are supported.
Serve as liaison to UGA Division of Marketing & Communications.Plan and manage budget for Communications Office.
External Communications Management
Oversee editorial content calendar to strategically promote stories and initiatives that promote the College.
Generate/pitch news, features, or multimedia stories that highlight college, faculty, and student accomplishments to share with key external audiences through the CPH News portal, UGA channels, social media, e-newsletters, and the annual magazine.
Internal Communications ManagementOversee internal communications platforms, including website content and bi-monthly internal e-newsletter, Trending
Manage, delegate, and/or consult on communications or marketing requests from College faculty, staff, and students.
Regularly meet with College leadership to incorporate needs into communication strategy.
Translate University-level strategies and changes to appropriate parties, e.g., approved brand and logo use for vendors.
