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    Associate Brand Manager - Boulder, United States - Laird Superfood

    Laird Superfood
    Laird Superfood Boulder, United States

    1 week ago

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    Description

    Laird Superfood was founded in 2015 in partnership with the world's most prolific big-wave surfer, Laird Hamilton. Since then Laird's passion project to perfect his personal regimen has evolved into a dynamic, innovative brand with a purpose-driven and people-focused mission. We believe better food leads to a better world. We seek to provide great-tasting, high-quality, plant-based products that are healthy, convenient, affordable, and available to all.

    The Associate Brand Manager is responsible for supporting our Marketing and ECommerce teams through a variety of valuable tasks, including expanding our influencer program, extending our brand campaigns into social media channels and being our voice to the consumer online - just to name a few The Associate Brand Manager reports to the Marketing Manager and works closely with the Marketing Team, the Ecommerce Team and Logistics Teams. The successful candidate is extremely detail-oriented, proactive in their follow-through, and passionate about building relationships and developing an exciting career in marketing at a top-notch brand

    This position will be based in Boulder, Colorado with a hybrid working model.

    Responsibilities include (but are not limited to):

    • Lead and execute three pillars of marketing – innovation, base business management and campaign development and launches
    • Analyze consumer/consumption data to monitor health of business and identify insights to drive strategy and direction
    • Support the creation and execution of the business growth objectives
    • Demonstrate strong understanding of key P&L drivers for the portfolio, especially when developing new innovation
    • Partner with Sales, Shopper & Customer Marketing to identify and execute strategic growth opportunities at retail
    • Manage the business day-to-day, including budgets and serving as a point person for the marketing team on execution of seasonal brand campaigns, packaging and marketing collateral updates
    • Assist Sr. Marketing Director with development and execution of strategic plans, priorities, objectives, and budgets pertaining to the management of the portfolio
    • Assist in deployment of marketing plans and packaging updates; work with external agencies as well as cross-functional teams on creative development and logistics
    • Act as key point-of-contact for all marketing partnerships
    • Lead cross-functional teams to drive key projects and initiatives including E-commerce, Supply Chain and Retail
    Requirements:
    • Previous experience as an Associate Brand Manager (food experience a plus)
    • Bachelor's degree in business, marketing, journalism, public relations or related field - nice to have
    • Strong design and computer skills (google analytics, creator studios, social media platforms, google docs)
    • Excellent communication skills including verbal and written
    • General knowledge of both retail and e-commerce channel marketing
    • Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
    • Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
    • Flexible self-starter with strong interpersonal skills, detailed oriented and emotional intelligence
    • Effective time management and organizational skills, proven ability to prioritize while simultaneously managing numerous projects/processes often under tight deadlines
    Laird Superfood is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.

    To learn more about Laird Superfood, visit
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