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Social Strategist - Minneapolis, United States - The Social Lights
Description
Social StrategistDepartment:
Social Media Strategy
Employment Type:
Full Time
Location:
Minneapolis, MN
Description
The strategy team at The Social Lights is a group of relentlessly curious, culture-obsessed storytellers who understand that the most compelling insights can be found in the hidden corners of the Internet.
Social Strategists at TSL are responsible for identifying audience, content, and conversation insights, building platform-specific and holistic social strategies, identifying social channel and behavioral trends, and ultimately creating the strategic foundation for innovative, social-first ideas.
To be successful, this person must be a self-starter, have a curious mind, be skilled in collaborating with creatively-minded individuals, and exhibit an understanding of building social strategies that both answer clients' business objectives and inspire inventive thinking.
Social Strategy Responsibilities
Proficient social listening skills (via social listening tools and in-platform), including forums like Reddit, Facebook Groups, Tumblr, and Discord.
Ability to analyze data and synthesize key insights, takeaways, and recommendations for internal and client teams.
Deep knowledge of social content and platform capabilities.
Demonstrates aptitude for social-first concepting (social visuals and copy) on gaming/entertainment client.
Keeps tabs on emerging audiences, social platform trends, and has a POV on how to activate those for clients.
Capable of building and managing rich content and editorial content calendars, based on social strategy and marketing objectives.
Collaboration and Presentation Responsibilities
Work alongside multi-disciplinary TSL teams to develop social-first strategies and ideas.
Work alongside strategy team partners to build insights and recommendations, channel and activation strategies.
Present strategic thinking, ideas, and strategic outputs to clients and internal partners.
3-5+ years experience in a social, marketing, or communications role
Agency experience preferred
Strong communication skills – both verbal and written
Effective presentation skills
Prior social listening experience and comfort working with social listening tools
Prior experience in navigating a social strategy process from insight-finding to content production
Brings curiosity and the urge to explore what's next in the industry
Well organized, strong time management and prioritization skills
Able to maintain confidentiality with business relations, personnel matters, and proprietary matters
Proficient in the Adobe Suite, Google Suite, Microsoft Suite and Slack.
Benefits
Health Insurance (70% Employer Contribution)
Dental Insurance (50% Employer Contribution)
Vision (Voluntary)
ST/LT/Life Insurance (100% Employer Coverage)
HSA + Contribution ($100/mo)
401(k) Plan (Up to 4% Employer Match)
Paid Time Off
Technology Enablement (Laptop)
Cell Phone Stipend
Parking Pass
Summer Hours + Flex Work Options
Pet-Friendly Office
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