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    Digital Marketing Strategist - Minneapolis, United States - Springboard for the Arts

    Springboard for the Arts
    Springboard for the Arts Minneapolis, United States

    2 weeks ago

    Default job background
    Description
    Charlotte Fabrics is a third-generation fabric company, serving the interior design and upholstery community.

    We're seeking a Digital Marketing Strategist who will use their creative vision and analytical skills to develop and deliver on marketing objectives.

    As a Digital Marketing Strategist, you will develop comprehensive social media and email marketing strategies, and work with our content creators to make your strategy a reality.

    The goal is to enhance brand awareness, drive engagement, and increase conversions across our fabric brands.

    You will also lead the creation of the marketing campaign around the launch of our new designer fabric brand, 29 Park.


    Responsibilities:
    Develop and execute innovative social media and email marketing campaigns to increase brand visibility and conversions
    Collaborate with the creative team to drive the direction of engaging content creation, including emails, blog posts, images, and video
    Utilize knowledge of KPIs to analyze social media data/track campaign performance and optimize strategies.
    Stay up-to-date with the latest trends in social media and digital marketing
    Monitor user engagement and respond to comments and messages promptly
    Identify, initiate, and nurture opportunities for partnerships and collaborations with influencers or other brands
    Manage social media advertising budgets effectively to maximize ROI
    Develop and implement content and marketing calendars to include emails, social media posts, and stories

    Requirements:
    Proven experience (2+ years) as a Social Media Strategist or similar role
    Demonstrable portfolio of successful social media campaigns
    Experience with e-commerce marketing, email marketing campaigns, and marketing new product launches
    In-depth knowledge of various social media platforms and their best practices
    Strong analytical skills and knowledge of analytics tools to interpret data and draw actionable insights
    Creative mindset with the ability to think outside the box
    Excellent communication and interpersonal skills
    Ability to work effectively and independently in a fast-paced environment and meet deadlines
    Bachelor's degree in marketing, communications, or a relevant field

    Join us in shaping the digital landscape with your strategic thinking and creative flair as we elevate our brand presence through the power of social media.

    #J-18808-Ljbffr
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