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    Brand Specialist - Detroit, United States - FlowerHire

    FlowerHire
    FlowerHire Detroit, United States

    1 day ago

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    Description
    Brand Specialists are key members of the Bloom field, trade and sales efforts in each active market.

    This position supports brand, marketing, and sales functions by serving as the face of Bloom to buyers, budtenders, and consumers in their markets.

    Brand Specialists are dynamic, outgoing and articulate professionals who thrive on connecting with individuals to promote the brand and build community.

    They possess a keen ability to capture and uphold intricate details, actively identifying opportunities to elevate and push the brand further.

    At the retail level, Brand Specialists will cultivate and sustain relationships with dispensary partners.

    This will be achieved by providing education to staff and collaborating with dispensary teams to best tailor the brand representation based on retail goals and opportunities.

    A genuine passion for brand aesthetics, merchandising, and product education is a prerequisite for success in this role.

    On the consumer front, Brand Specialists lead retail demos and educate consumers about the brand and our products.

    Beyond this, the role involves actively identifying new opportunities to engage with consumers, both within the retail space and the local community.

    This includes representing Bloom at local events and activations, solidifying the brand presence and connection with the community.

    This position is part-time, with an expected 20-25 hours per week.

    4-6 hours will be spent in the office at home, and the remaining hours will be spent in the field working with retailers, connecting with consumers and the local cannabis community.

    The Brand Specialist's goal will be based on the growth in business within their region.

    There will be an opportunity for this position to become full-time based on performance.

    Responsibilities

    Build and maintain relationships with retail partners and their staff
    Lead budtender education
    Install and maintain merchandising & brand appearance at dispensaries
    Weekly inventory checks (Digital & In Person)
    Managing digital menus (images, price and naming)
    Maintain marketing inventory (printed collateral, swag, samples)
    Lead consumer demos at dispensary
    Represent Bloom at industry and community events
    Attend retail-partner events
    Assist with retail co-marketing partnerships (i.e. - retail takeovers/activations, collaborative marketing campaigns)
    Support regional sales teams as needed
    Share feedback with the sales and marketing team to improve Brand representation and execution in market

    Salary

    $20 - $30 USD per hour

    Required Skills

    1 full year of regulated cannabis experience
    Brand and marketing experience
    Merchandising experience
    Field and trade experience
    Passion for Brand building
    Organized and detail oriented
    Strong interpersonal skills
    Networking and community building skills
    Positive and collaborative team player
    Ability to manage multiple projects and tasks with a focus on successful completion

    Social media experience:
    Instagram & LinkedIn preferred

    Program experience:
    Slack, Google Suite (Docs, Drive, Sheets, etc.), Excel
    Must be 21 years of age or older

    Desired Skills

    About Bloom

    Based out of LA, we have been blessed with access to the highest quaity cannabis in the coutnry. Our team has collectively worked in the industry as growers, budtenders, scientists, and engineers. While we started creating cannabis products in 2014, we have been consuming them for much longer.

    We have pioneered the cannabis vape industry with consistent formulas that deliver a tasteful experience as close to the plant as possible.


    We are a team of passionate stoners and borderline weed-snobs who strive to share the gift of cannabis with everyone we meet.

    Find our product line in California, Oklahoma, Massachusetts, and New Mexico

    Benefits


    PTO
    Product discounts
    Industry-leading educational experience
    Car allowance

    Equal opportunity employer

    Bloom is an Equal Opportunity Employer.
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