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    Direct Marketing Specialist - Lincoln, United States - Sandhills Publishing

    Sandhills Publishing
    Sandhills Publishing Lincoln, United States

    3 weeks ago

    Default job background
    Description
    Career & Internships - Sales & Marketing


    The Direct Marketing Specialist will be responsible for the advancement of Sandhills Global brands through email marketing, push messaging, SMS, and ABM.


    Duties include:
    -market research
    -cross-team communication with sales, marketing, and stakeholders
    -planning and creation of campaigns
    -curation of content for ads and tracking of campaign performance.


    To be successful in the Direct Marketing Specialist position, you must realize the value of great organization skills, creativity, attention to detail, and ability to quickly analyze, understand, and make decisions using marketing data.

    This specialist will be responsible for creating marketing emails, building audiences to meet business objectives, developing cross-channel marketing automation strategies, maintaining campaigns, measuring success, and clearly communicating outcomes.

    The ability to work under deadlines and as part of a team is necessary; along with the capacity to quickly learn and adapt to achieve company goals.

    An ideal candidate would have experience building marketing emails, knowledge of email marketing deliverability strategies, experience with marketing automation and audience segmentation platforms, and would be fluent using any or all of the following:
    Google Analytics, Iterable, Adobe Photoshop, and Adobe Dreamweaver.
    Assume other duties as assigned.
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