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Vice President of Marketing - Arlington, United States - Dallas Wings
Description
Summary Of Responsibilities
The scope of this role is broad, consisting of transactional, reporting, and strategy for 2 sports entities and their respective foundations.
The primary responsibility of this position is to lead all marketing-related functions in the creation of comprehensive digital, social, promotional and branding campaigns designed to engage fans and drive sales across ticketing, premium and corporate partnerships.
This position will lead the team's marketing, creative, digital/social and game entertainment initiatives.The selected candidate will report to the Dallas Wings Chief Operating Officer and will serve as an integral member of the executive leadership team.
Duties & ResponsibilitiesProvide leadership and support to all departments to deliver value and integrate a consistent marketing message through all external forms of communication including paid media campaigns, team digital/social channels, e-mail communication, game entertainment, retail offerings and overall brand look/feel
Create and implement marketing campaigns to help drive demand for ticketing products including single game tickets, season tickets, groups and premium offerings
Oversee all interactive marketing including grassroots, website, direct marketing, social, database management, research and analytics; develop a comprehensive interactive marketing strategy to assist the organization's revenue generation efforts in ticket sales and corporate partnerships
Work closely with retail operations team to ensure offerings reflect brand guidelines and the latest trends
Assist the partnership team in identifying/creating assets that remain consistent with team brand and voice and effectively accomplish each respective partner's objectives
Manage the customer database including data acquisition strategy and implementation, data hygiene, segmentation and targeting
Ensure ROI and revenue tracking across all direct marketing channels
Work closely across all departments (i.e. community, communications/broadcast, ticket sales) to ensure marketing inatives incorporate all verticals of the business
Manage event-marketing efforts to maximize brand exposure and increased revenue including: ticket sales events, exhibition games, playoffs, community events, camps, etc.
Provide strategic oversight to the creative services team and guidance on prioritization of projects; develop a tracking mechanism to provide visibility to internal constituentsWork to incorporate league marketing/advertising initiatives and best practices on a local level to maximize attendance
Serve as day-to-day brand manager for the organization; provide stewardship of brand guidelines within marketing departments as well as counseling other departments on branding questions
Oversee organizational grassroots efforts from a brand and marketing perspective
Manage relationships with outside vendors related to marketing efforts (i.e. media buying agency)
Direct the team's game entertainment department to ensure the Wings are delivering a best-in-class game presentation that drives entertainment value for the organization's fans while successfully executing team and league partnership elements
Assist with broadcast initiatives in areas including, but not limited to, production, talent and distribution
Reporting Relationships
This position reports to:
Chief Operating Officer
Do Other Positions Report to This Position? __No _X__ Yes .
Strategic Marketing Manager
Director of Creative Services
Director of Social & Digital Media
Director of Game Presentation & Live Events
Required Competencies
Experience working within the executive level of an organization and/or working with top level management
Creative and curious, always seeking best practices to improve efficiencies and engagement
Experience setting and managing budgets
Ability to engage in short-term and long-term forecasting and budget management
Experience aligning and energizing staff members with business goals and objectives
Ability to oversee the hiring, performance management, succession planning and termination processes
Significant experience presenting and communicating to staff, fans, clients, customers, etc.
The ability to maximize performance through high-level collaboration throughout the organization
Be able to easily adapt to situational changes
Dynamic communication and networking skills
Ability to motivate in a team-oriented, collaborative environment
Ability to develop and nurture strong and diverse community relationships
Job Requirements
Relevant Work Experience: 8+ years working in marketing/advertising field; professional sports industry experience strongly preferred
Basketball experience or knowledge preferred
Education:
bachelor's degree in marketing or related field required; advanced education is preferred
This role is in the office M-F regular business hours and is not a remote role.
This role must be willing and able to work extended hours including nights, weekends, holidays, home games, and live events on a rotational basis as needed.
Extended hours may be done remotely.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
