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    Assistant Brand Manager - Atlanta, United States - Talktooat

    Talktooat
    Talktooat Atlanta, United States

    4 weeks ago

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    Description

    Job Title:
    Assistant Brand Manager


    Position Overview:


    The Assistant Brand Manager will play a key role in supporting the development, execution, and management of brand strategies to drive growth and enhance brand equity.

    This individual will collaborate closely with cross-functional teams including marketing, product development, sales, and external agencies to ensure the successful implementation of brand initiatives.


    Key Responsibilities:

    Brand Strategy Development:
    Assist in the development of comprehensive brand strategies that align with overall business objectives and target audience insights.

    Marketing Campaigns:


    Support the planning, execution, and evaluation of integrated marketing campaigns across various channels, including digital, social media, print, and events.


    Brand Positioning and Messaging:


    Work closely with the Brand Manager to refine brand positioning and messaging to effectively communicate brand values and resonate with target consumers.


    Product Development Support:
    Collaborate with product development teams to ensure alignment between brand strategies and product innovation efforts.

    Creative Asset Management:
    Oversee the development and production of marketing collateral, advertising materials, and packaging designs to maintain brand consistency and quality.

    Budget Management:
    Assist in the management of brand budgets, ensuring optimal allocation of resources to achieve brand objectives within budgetary constraints.

    Cross-Functional Collaboration:
    Foster strong relationships with internal teams and external partners to drive collaboration and alignment on brand initiatives.

    Performance Tracking and Reporting:


    Monitor key performance indicators (KPIs) and campaign metrics to evaluate the effectiveness of brand initiatives and make data-driven recommendations for optimization.


    Qualifications:
    Strong analytical skills with the ability to interpret data and consumer insights.
    Excellent communication and presentation skills, with the ability to effectively collaborate with cross-functional teams.
    Creative thinker with a passion for brand building and storytelling.
    Proven project management abilities, with the ability to manage multiple priorities in a fast-paced environment.

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