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    Digital Marketing Manager - Grand Rapids, United States - Scott Group Studio

    Scott Group Studio
    Scott Group Studio Grand Rapids, United States

    3 weeks ago

    Default job background
    Description
    Extraordinary people. Exciting possibilities. Your success is what's next at Scott Group Studio. In our highly competitive world there's one thing that sets a company apart - its talent. At Scott Group Studio our employees bring their expertise, enthusiasm, and creativity to work every day. We're committed to making Scott Group Studio a great place to work.

    A place you can be proud to be a part of, where your talents are embraced and your efforts are encouraged and supported.

    If you are a person that "puts people first", "sees it and solves it", "does the right thing" and "pursues excellence", discover how you can be a part of what's next.

    Reporting to the VP of Marketing & Design, the Digital Marketing Manager will focus on building brand awareness and preference via digital platforms including social marketing, ecommunications and website.

    This individual will possess knowledge of pertinent digital marketing platforms and methods to continue to increase brand presence in the marketplace.

    This role requires leadership, creativity, critical thinking, collaboration, business understanding, communication and organizational skills in accordance with the core values of Scott Group Studio.

    DutiesManage the Scott Group Studio website.

    Schedule and manage content updates, monitor and report out on user activities to align with our strategic planManage and oversee various digital marketing channelsCollaborate with Marketing team on content strategies to drive successful resultsManage "to the trade" website commerce portalManage email marketing using Hubspot platform to generate inbound leadsCreate and implement a reporting structure and dashboard to measure KPI's and ROIDevelop and manage strategy for digital advertising activities, working collaboratively with marketing team and outside partners to develop campaigns goals with measurable resultsReview new technologies and keep the company at the forefront of developments in digital marketingPrepare and manage the digital marketing budgetOversee all the company's social media accounts and provide input on best content and channels to reach our target audienceTrack and measure Google Analytics and Sprout Social metrics and report outBuild an inbound marketing planTrack competitors performance to provide industry benchmarksKeep abreast with industry and market trends and best practicesAbilitiesBachelor's degree required or equivalent work experience4+ years of digital marketing experience with branded product linesProficiency in Hubspot and Google Analytics Good knowledge of all different digital marketing channelsGood knowledge and experience with online marketing tools and best practicesUnderstanding of Salesforce or similar CRM platformProven track record for developing and executing successful online marketing programs.

    Knowledge of Word Press website platformE-commerce experience (desired)Strong analytical skills with the ability to interpret and translate data into actionable proposals.

    Great interpersonal and communication skills along with the desire to work collaboratively and the ability to work independently.
    We are an equal opportunity employer and value diversity at our company.

    We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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