- The Marketing Strategist is responsible for the development and execution of marketing initiatives to support the organization's objectives in collaboration with leadership. Initiatives can include but may not be limited to campaigns and special projects targeting consumers and physicians for the purpose of building brand awareness, preference and loyalty, and increasing volume to maximize the return on investment.
- Maintains a strong working knowledge of competitors, physician relationships, health care trends and market research, advertising, consumer loyalty programs, technology, and overall market dynamics.
- The position works cross functionally to manage and execute assigned initiatives ensuring adherence to brand standards.
- Additional required skills may include developing media and messaging strategy, leveraging market research and competitive analysis, reporting on campaign/project performance, forecasting, managing budgets, and project management.
- Responsible for collaborating with key stakeholders, determining resource allocation, defining prioritization, and working with customers and vendors to execute marketing plans or project deliverables.
- The Marketing Strategist must be self-motivated, with exceptional interpersonal skills, an analytical mindset and demonstrated ability to produce results.
- Required - Bachelors - Marketing; Or - Bachelors - Advertising; Or - Bachelors - Related Field; Preferred - Masters - Advertising; Or - Masters - Marketing; Or - Masters - Business; Or - Masters - Healthcare Administration; Or - Masters - Public Health
- 3 years of Marketing experience required
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Marketing Strategist - Clearwater, United States - BayCare Health System
Description
At BayCare, we are proud to be one of the largest employers in the Tampa Bay area. Our network consists of 16 community-based hospitals, a long-term acute care facility, home health services, outpatient centers and thousands of physicians. With the support of more than 30,000 team members, we promote a forward-thinking philosophy that's built on a foundation of trust, dignity, respect, responsibility and clinical excellence.
Responsibilities:
Facility:
BayCare Health System, Marketing East Region-BCHS
Location: Clearwater, Fl
Status: Full Time, Exempt: Yes
Shift Hours: 8:00 a.m. - 5:00 p.m.
Weekend Work: Occasional
On Call: No
How often will this team member be working remotely? Hybrid
Equal Opportunity Employer Veterans/Disabled
