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    Marketing Manager - Chicago, United States - EdSurge

    EdSurge
    EdSurge Chicago, United States

    4 weeks ago

    Default job background
    Description
    CodeHS is a comprehensive program for helping schools teach computer science. We provide web-based curriculum, teacher tools and resources, and professional development.
    Mission
    The mission of CodeHS is to empower all students to meaningfully impact the future.
    We believe that in the 21st century, coding is a foundational skill, just like reading and writing.


    That's why we say:
    Read, Write, Code.

    We do this by providing great curriculum, tools, and resources to teachers, students, and schools to implement high quality computer science programs.

    We believe that everyone should get the chance to learn coding, and that it's a skill that provides limitless creative opportunity to students.

    This is an in office position, which would require 5 days a week in the CodeHS Chicago office at 747 N LaSalle in River North.

    Must be authorized to work in the US.
    We are a distributed company.
    Marketing Manager Job Description

    CodeHS is looking for a Marketing Manager to help grow CodeHS and spread computer science education to more students and schools.

    The primary responsibility will be managing and supporting marketing initiatives.
    Responsibilities
    Increasing CodeHS brand awareness and recognition in the education space.

    Collaborating with other departments, such as sales, engineering, curriculum, and customer success, to align marketing efforts with overall company goals.

    Planning and executing new product launches, including market positioning and messaging across the platform and marketing channelsImplementing strategies to engage with potential customers or leads.

    Developing customer engagement and retention strategies
    Analyzing marketing data and metrics to assess campaign effectiveness and make data-driven decisions.
    Building PR relationships and managing press releases.
    Ensuring consistent brand messaging and image across all marketing materials and channels.
    Creating new marketing materials and customer resources for sales outreach, partnerships, events, and more
    Developing and executing email campaigns (Intercom, MailChimp, Mailjet)
    Supporting with the management and creation of social media content
    Capturing powerful customer stories through written case studies and video content
    Working closely with engineering and design to maintain CodeHS marketing pages
    Driving registrations and interest for PD workshops and other events
    Writing educational and thought-leader pieces of blog content to support larger initiatives
    Building new ways to engage with teachers on and off the CodeHS platform
    Requirements
    5+ years as a marketing manager or similar role
    3+ years writing and executing email marketing campaigns
    Proficiency in marketing software and tools, including CRM systems and analytics platforms
    Excellent in writing short and long-form content, including blogs, PDFs, whitepapers, social posts, emails
    Excellent analytical skills and the ability to interpret data to make informed marketing decisions
    Experience working with engineering and designers to optimize and manage marketing assets including company website
    Experience with HTML/CSS is a plus
    Experience in Canva or other design platforms
    Eye for design and following brand standards (aka making collateral pretty)
    Exceptional communication and interpersonal skills
    Excellent cross-team collaboration skills
    Strong creative thinking and problem-solving abilities
    Extremely organized and detail-oriented
    Work well independently and autonomously, a self-starter
    Energized by working with educators to capture their stories and classrooms
    Experience with edtech / education is a big bonus
    No coding experience is required, you should have an interest in learning.
    Excited to work at a small company and make a big impact
    Equity
    401k plan with 4% match
    Paid Parental leave
    Strong vacation policy (18 days off + 17 company holidays)
    Short term and long term disability
    Lunch provided some days in the Chicago office
    Cost of monthly CTA ride pass is covered
    Company Values
    Encourage Teaching and Learning
    CodeHS is about providing excellent teaching and learning opportunities in computer science for students all over the world. We value creating fun, accessible and creative learning experiences for teachers, for students, and for team members at CodeHS.

    We believe that educationand specifically codingwithin the formal K-12 system, the higher-education system, and beyond has the power to allow everyone to unlock their full potential.

    Create a Direct Positive Impact
    At CodeHS we value creating a direct positive social impact with our work. We work directly with students, teachers, schools and districts to implement computer science classes.

    Through building great curriculum, tools and resources to allow high schools to teach computer science, we can create a direct educational benefit to students to help explore the limitless world of computing.

    We believe that expanding access to computer science education will empower students to take an active role in creating the future.

    Make It Fun and Creative
    Bringing fun and creativity to every aspect of our work is a main focus for us at CodeHS.

    It starts with a fun, friendly and accessible curriculum, that allows students the opportunity to build creatively and engage in thoughtful problem solving.

    We also focus on developing a creative and fun environment to work in, and think that this allows us to bring novel approaches to challenging problems.

    Computing is about logicbut it's also about creativityand we hope to share that excitement with teachers and students through CodeHS.

    Our Operating Practices
    Get the job done
    We figure out the real problem to be solved and take ownership over seeing it to completion. We help move things across the finish line.
    Bring context and big picture awareness

    We consider the projects we work on in their context and see how our projects impact the team, company, and the customer.

    Adaptable

    We adapt to changing needs across customers and the team, and make good plans but know that they can change as we get new information.

    Growth Mindset
    We're always looking to learn and improve, and we share that mindset with teachers and students. We're working to improve individually and as a team.
    Team player
    We help out our teammates and we're team players.

    We make decisions with a team first approach and strive to act in the best interest of the company as a whole.

    Constructive and solution oriented
    When approached with problems and roadblocks, we're constructive and solution oriented. We think through problems and tradeoffs, proactively finding solutions.
    Good vibes

    We bring positive energy whether in person or virtually to help contribute to making a positive work environment for everyone.

    Follow through
    We make sure to do what we say we are going to do for team members and for customers. We're proactive, dependable and reliable in the work that we do.
    CodeHS is an equal opportunity employer. CodeHS maintains a drug-free workplace.
    CodeHS is a comprehensive program for helping schools teach computer science. We provide web-based curriculum, teacher tools and resources, and professional development.
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