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Marketing Manager - Mountville, United States - AHF Inc
Description
Essential Functions And Responsibilities Qualified individuals must have the ability (with or without reasonable accommodation) to perform the following duties:
Manage all marketing aspects of the specific commercial product lines, including business intelligence, competitive marketing landscape, product communications, and strategy development.
Plan, project manage and execute the launch of new products and product lines into the commercial channel.
Develop annual marketing strategy and execution for product line(s) and manage effective promotional tactics by working with the merchandising team.
Leverage industry and company data, ecommerce, social media & digital channels to increase customer engagement and create demand for AHF products.
Engage with the AHF product and merchandising teams to develop selling tools, merchandising, packaging, labels, and other related tools and sales materials.
Responsible for the development of presentations, sales/marketing demos, and sales materials.Work with the marketing team to develop effective trade show elements, website copy and elements and sales promotions for multiple product lines.
Coordinate promotional efforts with marketing and product management teams for seamless, integrated marketing-communications programs that identifies best insertion into customer journeys and ultimately drives the path to purchase.
Coordinate, develop and deliver product, and industry training to internal, sales, and channel personnel - as well as end customers.
Work in conjunction with the sales team to manage commercial partners expectations.Work with commercial partners to manage ecommerce product information, digital advertising and performance, product placement, partner digital programs and reporting.
Manage the relationship with the marketing, digital and ecommerce teams within each commercial partners' businesses.Develop and manage channel marketing budget in alignment with company needs, planned launches and product initiatives.
Forecast spending and manage commercial channel marketing budgets associated with assigned projects and initiatives.
Travel
Occasional travel may be required (~10 - 20%)
Qualifications
Bachelor's degree in marketing or related field. MBA is a plus.
3-5 years in a marketing, marketing communications role with strong experience in product launches, vendor management and digital marketing.
Knowledge, Skills & Abilities
Expertise in multiple marketing communication functional areas
Ability and desire to work in a very fast-paced, high volume, hands-on, multi-task work environment
Strong sense of urgency and responsiveness to sales team needs
Excellent management and project management skills with ability to effectively direct the company's communications operations to ensure the company's image/perception and current product positioning are reflected accurately and consistently to the market
Excellent time management, communications, decision making, presentation, human relations, and organizational skills
Proven ability to work cross-functionally and with outside suppliers
Demonstrate an exceptional work ethic with meticulous attention to detail
Computer proficiency in MS Office (Word, Excel and PowerPoint)
Strong written and verbal communication skills
A strong track record of achievement
Results driven attitude
Physical Demands The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to:Sit for prolonged periods
Repetitive motion of hands/wrists/fingers
Concentrate and repeat the same physical activities over and over
Move between different physical locations within buildings
Push, pull, carry and lift in the normal course of work
Lift, move and carry product samples for review, customer setup or staging purposes
Mental Demands The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to:Think analytically and be exact or highly accurate
Make decisions such as to identify complex problems
Develop options and implement solutions
Maintain regular, punctual attendance consistent with the ADAAA, FMLA and other federal, state and local standards
Pay attention to and remember details
Communicate effectively including active listening to understand points being made
AHF Products provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Notice To Staffing Agencies, Placement Services And Professional Recruiters AHF Products is not accepting unsolicited assistance from search firms for this employment opportunity.
All resumes submitted by search firms to any associate at AHF Products via email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of AHF Products.
Written search agreements may only be signed by AHF Products VP of HR or his or her designee.No fee will be paid in the event the candidate is hired by AHF Products as a result of the referral or through other means.
MARKET
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