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    Trade Marketing Manager - Lancaster, United States - Woodstream

    Woodstream
    Woodstream Lancaster, United States

    3 weeks ago

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    Description
    Woodstream has a rich history of over 150 years, and we are an essential, life sustaining business. We provide pest & animal control products that destroy disease carrying insects & rodents. We provide a safe work environment including screening, social distancing, and sanitation processes.

    We have an immediate opportunity for a Trade Marketing Manager in Lancaster, PA

    Benefits of Working for Woodstream:
    • Competitive benefits package including:
      • Bonus Program
      • 401k with Company Match
      • Health, Dental & Vision Insurance Effective on First Day of Employment
      • Parental Leave
      • Adoption Assistance
      • Paid Basic Life & Disability Insurance
      • Accident, Critical Illness, & Hospital Insurance Options
      • ID Theft & Legal Assistance Plan Options
      • Paid Vacation and Holidays
    • Stable, growing working environment with a history of 150 years of doing business.
    • Opportunity to advance within the company.
    Overview of the Role:
    As the Trade Marketing Manager, you will play a pivotal role in driving the success of our consumer products through effective trade marketing strategies. You will be responsible for developing and executing comprehensive trade marketing plans that align with the company's overall business objectives. The ideal candidate will have a deep understanding of the consumer goods industry, sales and strategic planning skills.
    Trade Marketing is a lead function with WOODSTREAM, responsible for Defining, Designing and Delivering the go to market strategy for our leading portfolio of brands. This entails developing the sales materials (presentations, demo's, samples etc.,) and supporting the sales team by attending key calls with the top accounts as the brand/category expert.
    • Trade Marketing is responsible for tracking the performance of brands and innovation to quickly identify the opportunities and then working with the sales and brand marketing teams on a day-to-day basis to optimize/overdrive.
    • Finally Trade Marketing is the custodian of the 4P strategy and is responsible for driving LSM compliance across specified retailer/channels.
    DEFINING It is the responsibility of Trade Marketing to then turn these insights into a Category Growth Platform (CGP) that set out a compelling vision for our retail partners and a clear roadmap for internal stake holders on what it will take to win in the market. Defining the go-market-strategy means working closely with our consumer Marketing and Product Development Teams to identify the key insights that will shape channel, category, and brand dynamics over the coming 12-24 months.
    • To excel in this facet of the role, the incumbents must have a strong analytical skills and an ability to quickly learn and understand the category growth drivers (trade in, trade up etc).
    DESIGNING the go to market strategy means developing guidelines in the form of a Local Success Model (LSM) that provide in each channel with clear rules for engagement on each 4P. These LSMs need to be rooted in shopper and consumer understanding and deliver category growth for our retailers and both share growth and financial return for WOODSTREAM.

    Specific Responsibilities:
    The Trade Marketing Manager must have understanding and experience developing the growth drivers that we need to step change our performance across channels. The Trade Marketing Managers will be responsible for the delivery of:
      • The creation of the future NPD/EPD 4P launch strategy (by channel).
      • Ideation and creation of base business development initiatives (BDIs).
      • Development of an ROI based promotional strategy by channel (strong financial and analytical skills required)
      • Assortment and placement strategy that is rooted in consumer & shopper insights & GMROI.
      • Set the pricing strategy that fits with the brand positioning and our CGP model.
      • Providing the sales input in the brands annual planning process
    Strategic Planning:
    • Develop and implement strategic trade marketing plans to drive brand awareness, visibility, and sales.
    • Collaborate with cross-functional teams to align trade marketing strategies with overall business goals.
    Market Analysis:
    • Conduct research and analysis to identify key trends, competitive landscape, and opportunities for growth.
    • Utilize market insights to inform the development of targeted trade marketing initiatives.
    Trade Promotion Management:
    • Oversee the planning, execution, and evaluation of trade promotions, ensuring optimal ROI.
    • Work closely with sales teams to develop promotions that drive customer engagement and loyalty.
    Channel and Customer Collaboration:
    • Build and maintain strong relationships with key retail partners and distributors.
    • Collaborate with sales teams to create customized trade marketing programs that meet the unique needs of different channels and customers.
    Performance Metrics:
    • Define and track key performance indicators (KPIs) to measure the success of trade marketing programs.
    • Analyze data to make data-driven decisions and continuously optimize strategies.
    Successful Candidate Profile:
    • Bachelor's in related field; MBA preferred.
    • 6+ years of experience in sales, commercial strategy, trade marketing or a related field within the consumer products industry.
    • Proven success in developing and executing strategies that drive business results.
    • Excellent analytical and problem-solving abilities.
    • Exceptional communication and interpersonal skills.
    • Ability to thrive in a fast-paced, dynamic environment.
    Woodstream Fun Facts
    • We are the #1 EAC (Electronic Animal Containment/fencing) company in North America, 10X the #2 company and these products protect our food supply.
    • We are the ONLY Pest & Animal Control company with a significant ESG (Environmental, Social & Governance) Program.
    • Over 40% of our directors and above are woman.
    • 57% of the Executive Team (meaning VP and above) are female, black, Hispanic or Asian/Islander.
    Woodstream is an Equal Employment Opportunity employer committed to recruit, hire, train and promote without regard to race, color, religion, creed, age, sex, national origin, marital status, union affiliation, disability, sexual orientation, or any other legally protected characteristic.
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