- Develop and execute comprehensive marketing strategies aligned with the Blood Journals to enhance brand awareness, increase submissions, improve email subscription rates, and expand our ASH's footprint for scholarly peer-reviewed journals.
- Oversee the development and implementation of author targeted marketing campaigns across multiple channels, including digital, print, and social media, to reach new potential authors, reviewers, and readers for the Blood Journals.
- Analyze industry trends to identify emerging opportunities and inform strategic marketing decisions for the Blood Journals portfolio.
- Collaborate closely with the publications editorial and digital teams, and ASH Communication Department to ensure alignment of marketing efforts with overall strategic goals.
- Liaison with Communications Department to ensure synchronization of Blood Journals email campaigns served through Salesforce Marketing Cloud with overall ASH deployments and objectives.
- Liaison to Elsevier marketing team; assist in retrieval of ASH materials for Elsevier campaigns and coordinates with ASH editorial teams and Communication Department as needed.
- Stay abreast of evolving trends and technologies in the scholarly publishing industry to adapt and enhance marketing strategies.
- Develop marketing copy, including text and creative material, for social media, website promotion, newsletters, and other distribution methods to position the Blood Journals as leaders in hematology.
- Responsible for drafting the Blood Portfolio Marketing budget and for supporting the Deputy Director, Publications with monthly reviews of Blood Journal marketing expenses.
- Responsible for Blood Portfolio Marketing at the ASH Annual Meeting.
- Manage Blood Podcast vendor relationships, handle contract negotiations (medical writers, narrators, etc.) and maintain contacts within multimedia development talent pools.
- Supervise recording, editing, and production of multimedia content for Blood Journals.
- Maintain relevant knowledge of best practices in podcast development, programming, and dissemination.
- Interface with multimedia vendors to schedule, plan, and produce original video, animation, and audio content e.g., Blood Review Series Videos.
- Direct the Digital Publications Specialist in delivering the Blood Podcast program e.g., interface with special section editors, coordinate with production vendor, publish episodes, and provide usage reports.
- Oversees the Blood Journals social media program and initiatives.
- Oversees the Blood Journals social media collaboration with ASH Communications.
- Coordinates with Digital Publications Specialist content posting and coverage of the social media channels.
- Collaborates with department leadership to develop social media strategy across publications.
- Maintains knowledge of social media programs among competing publications and best practices.
- Supervises the Digital Publication Specialist.
- Motivates staff and monitors performance to ensure the productivity of the staff.
- Carries-out performance evaluations in a timely fashion.
- Bachelor's degree in English, marketing, science, or related field with a minimum of 7 years of related experience preferably in subscription fulfillment and implementing marketing plans.
- Understanding of the scholarly article publishing process, including guidelines related to research misconduct.
- Experience mentoring and supervising or otherwise supporting the professional growth and development of junior colleagues.
- High level of computer literacy, including knowledge of Adobe Photoshop or equivalent software; general knowledge of HTML and XML a plus.
- Excellent organizational skills and ability to meet deadlines, as well as sound judgment and strong decision-making skills.
- Excellent oral and written communication skills
- Proficiency with MS Office applications (Word, Excel) and Internet required.
- Strong interpersonal skills including professionalism and ability to work well with ASH staff and ASH leadership.
- Strong customer service orientation.
-
Senior Manager, Blood Portfolio Marketing
4 weeks ago
American Society of Hematology Washington, United StatesPOSITION SUMMARY · The Senior Manager, Blood Portfolio Marketing leads promotional initiatives and strategic campaigns focused on author and reviewer engagement, awareness, and readership growth for the Blood Journals and develops the strategic vision for the Blood Podcast progr ...
-
Chief of Consumer Products
4 weeks ago
Office of the Chief Financial Officer (OCFO) Washington, United StatesGovernment of the District of Columbia · Office of the Chief Financial Officer (OCFO) · Chief of Consumer Products · $103, $133,559.00 · The Office of the Chief Financial Officer (OCFO) whose mission is to enhance the fiscal and financial stability, accountability and integrity o ...
-
Associate, Real Estate ESG Performance
4 days ago
TPG Washington, United StatesABOUT TPG · TPG is a leading global alternative asset management firm, founded in San Francisco in 1992, with $224 billion of assets under management and investment and operational teams around the world. TPG invests across a broadly diversified set of strategies, including priva ...
-
Marketing Specialist
3 weeks ago
Long & Foster Washington, United StatesUnder the direct supervision of the VP of Marketing, the Marketing Specialist will be responsible for tactical support of the marketing team. They will execute vital tasks to support several aspects of the the portfolio's marketing campaigns including social media, digital market ...
-
Private Equity Associate
1 week ago
H&P Executive Search Washington, United StatesH&P is mandated on a role with a middle market private equity firm looking to hire an associate for their office in Washington, DC. They focus on the consumer, business services and healthcare and are looking for someone with relevant M&A experience in that space. · Responsibilit ...
-
Associate, ESG Performance
3 weeks ago
TPG Washington, United StatesAbout TPG · TPG is a leading global alternative asset management firm, founded in San Francisco in 1992, with $222 billion of assets under management and investment and operational teams around the world. TPG invests across a broadly diversified set of strategies, including priva ...
-
Multifamily Asset Manager
2 weeks ago
CWCapital Washington, United StatesThis is an Asset Management position responsible for working on the resolution of non-performing multifamily loans and REO assets including conventional multifamily, affordable housing, student housing, and senior housing/assisted living. Additionally, team members perform credit ...
-
Associate Attorney
3 days ago
Bernstein Management Corporation Washington, United StatesBernstein Management Corporation (BMC) has been a regional leader in real estate management for 70 years. BMC's investment affiliate is a fully discretionary, private real estate fund with assets valued at over $2.0 billion, low leverage and significant capacity to make additiona ...
-
Account Designer, Creative Studio
3 weeks ago
FGS Global Washington, United StatesFGS Global is a leading global strategic communications and public affairs communications consultancy, helping clients navigate complex environments. Formed by the merger of four of the world's most respected advisory firms, FGS Global maintains a global network. We pride ourselv ...
-
Marketing Copywriter
3 weeks ago
International Franchise Association Washington, United StatesThe International Franchise Association (IFA) is seeking a professional with strategic copywriting and marketing communications experience. · The individual will work across the business teams to support priorities primarily through written materials and broad communications sup ...
-
Marketing/Proposal Specialist
1 week ago
3P Careers Inc Washington, United StatesMarketing/Proposal Specialist - Position Summary · Our client is a leading Architecture firm is seeking a full-time proposal writer/coordinator who has a passion to actively contribute to efforts that build key relationships with teaming partners and clients, win projects, and in ...
-
Senior Vice President, Communications
2 weeks ago
LSG Washington, United StatesLSG, an impact agency specializing in brand building, corporate reputation management, and public affairs, is seeking a senior vice president to join our team in Washington, D.C. The senior vice president will serve as a senior communications strategist, integrated communications ...
-
Director, Global Policy
1 week ago
Semiconductor Industry Association Washington, United StatesThe Semiconductor Industry Association (SIA) is the voice of the U.S. semiconductor industry, one of America's top export industries and a key driver of America's economic strength, national security, and global competitiveness. SIA seeks to strengthen U.S. leadership of semicond ...
-
Business Data Analyst
1 week ago
ASSYST Washington, United StatesASSYST is seeking for a Senior Business Data Analyst with Asset management/Portfolio Performance and Risk background to help analyze initial study of new initiatives that primarily involves report analysis and data cataloguing. The candidate should have prior experience in Financ ...
-
Property Manager
3 days ago
Bernstein Management Corporation Washington, United StatesBernstein Management Corporation (BMC) has been a regional leader in real estate management for 70 years. BMC's investment affiliate is a fully discretionary, private real estate fund with assets valued at over $2.0 billion, low leverage and significant capacity to make additiona ...
-
Content Producer
4 weeks ago
NBCUniversal Local Washington, United StatesNBC4 and Telemundo 44 are looking for a bilingual freelance Digital Content Producer that will be responsible for day-to-day execution of our digital news strategy, working with other local digital staff to ensure the offering is consistently up-to-the-minute, differentiated, imp ...
-
Disclosure Analyst
3 weeks ago
V2X Inc Washington, United StatesWorking across the globe, V2X builds smart solutions designed to integrate physical and digital infrastructure from base to battlefield. We bring 120 years of successful mission support to improve security, streamline logistics, and enhance readiness. Aligned around a shared purp ...
-
Senior Program Analyst
4 weeks ago
V2X Inc Washington, United StatesWorking across the globe, V2X builds smart solutions designed to integrate physical and digital infrastructure from base to battlefield. We bring 120 years of successful mission support to improve security, streamline logistics, and enhance readiness. Aligned around a shared purp ...
-
Communications Specialist
1 week ago
TechPride Washington, United StatesPosition Description · TECHPRIDE has an opening for a Digital Strategy Communications Consultant with 10+ years of strategic communications, change management or marketing experience. This position will be working with US Coast Guard clients to develop and implement enterprise-wi ...
-
Folger Shakespeare Library- Head of IT
4 weeks ago
Nonprofit HR Washington, United StatesHead of Information Technology · The Folger Shakespeare Library, located on Capitol Hill in Washington, DC, is seeking an experienced Head of Information Technology to lead our Information Technology team. The Folger is preparing to reopen in June 2024 after a four-year building ...
Senior Manager, Blood Portfolio Marketing - Washington, United States - American Society of Hematology
Description
POSITION SUMMARYThe Senior Manager, Blood Portfolio Marketing leads promotional initiatives and strategic campaigns focused on author and reviewer engagement, awareness, and readership growth for the Blood Journals and develops the strategic vision for the Blood Podcast program, as well as the Blood Journals social media program ensuring the Blood journals prominent position in the hematology community.
The Senior Manager, Blood Portfolio Marketing works closely with editorial, digital and production teams to execute marketing campaigns, create impactful content, and analyze market trends. The position is responsible for collaborating with internal and external stakeholders to achieve editorial and business goals and is a crucial role for promoting the Blood Journals and driving the portfolios' success in the market. The Senior Manager, Blood Portfolio Marketing stays abreast of the evolving publishing landscape and works to position the portfolio as leaders in hematology. Additionally, the Senior Manager assists the Deputy Director with drafting the Blood Portfolio Marketing budget and reviewing ASH quarterly financial statement for marketing expenses.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Blood Portfolio Marketing
Requires ability to speak audibly and listen actively.
Requires ability to use computers, telephones and other office equipment.
ASH has a hybrid work environment, with core in-office days for all ASH staff on Tuesdays, Wednesdays, and Thursdays, and telework on Mondays and Fridays for eligible positions. The Society's headquarters is in Washington, DC, and is within walking distance of several Metro stations on the Blue/Orange/Silver and Red lines.
The American Society for Hematology (ASH) is an equal opportunity employer that is committed to diversity, equity, and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, age, sexual orientation, gender identity or expression, national origin, disability, genetic information, pregnancy, veteran status, or any other protected characteristic as outlined by applicable federal, state, or local laws.
