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    Associate Director, Analytics - Chicago, United States - Annalect Group, Inc.

    Annalect Group, Inc.
    Annalect Group, Inc. Chicago, United States

    2 weeks ago

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    Description
    Overview

    About Annalect

    Annalect's 2,000+ innovators leverage data and technology to help clients across Omnicom build relationships that matter — whether that means fostering consumers' trust in brands, building new experiences, or delivering advanced analytics where it's most needed.

    Annalect is the driving force behind Omni, Omnicom's unique open operating system, which works hand-in-hand with clients' and partners' data and tools, to orchestrate better marketing outcomes.

    Annalect's unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable.

    Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.


    Team Overview:
    This team drives the Analytics practice for one of Annalect's most important clients.

    The Director will work cross-functionally with a highly engaged team of domain experts that deliver unique and innovative solutions and insights.

    In this position, your expertise will be valued and acknowledged by your peers in an organization that prioritizes collaboration and work/life balance.

    Qualifications

    Required Skills and Qualifications
    5+ years of experience in a quantitative data driven field, marketing/media analytics, or other relevant field.
    Strong excel skills (Leveraging features, Pivot Tables, Macros, and other advanced functions).
    Hands-on experience and proficiency in SQL, R, and/or Python a bonus, but not a requirement.
    Excellent communication skills are a must, especially client communication.
    Ability to work well with others and work in cross functional teams.
    Ability to move beyond descriptive analytics and employ more sophisticated techniques (prescriptive analytics and statistical methods).

    Understanding and familiarity of the marketing and digital media landscape, including nuance within media platforms and technology, SEO, owned social, PR, events, direct marketing, and sales optimization and analytics.

    Able to learn and work independently and autonomously, be self-driven, but always collaborating.
    Preferred
    Experience with data visualization platforms and BI tools such as Datorama, Tableau, Looker, or DataStudio
    Understanding of marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.)
    Audience strategy and measurement
    Prior agency experience
    Experience delivering and operationalizing reporting solutions for clients.

    Responsibilities


    Position Overview:


    As an Associate Director on the Marketing Sciences team, you will be tasked with aiding in the transformation of vast data sets into compelling and actionable insights.

    You will also work closely with leadership to collaborate across teams/agencies, implement process improvements, and participate in cross-channel analyses. Through data-driven insights, you will have the opportunity to shape the strategic direction of a client's marketing strategy.

    Key Responsibilities:
    Translate data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resources.
    Generate and communicate clear, compelling data analysis with actionable insights; construct insightful narratives through sophisticated analytic techniques.
    Support the organization in analytics capabilities, including data visualization; campaign dashboarding, reporting, and data services.

    Provide cross-agency data and analytic leadership in execution teams across task orders to continuously drive collaboration and consistency across all marketing science resources.

    Present to clients, with the support of the functional specialists, the results of analyses and research projects in a clear and insightful narrative, digestible by a lay person
    Assisting in the development of audience analytics, through audience & segmentation consistencies, research collaboration and insights extending performance reporting approach for audience insights
    Help develop and understand complex cross-channel marketing measurement plans.
    Partner and collaborate with other departments to develop consistent and standardized views of marketing performance and reporting.
    Work with channel partners and analytics leads to connect channel performance insights into program level performance deliverables.
    Evaluate effects on marketing optimizations across different and disparate marketing channels.
    Communicate deep analytics insights in a client-friendly way.
    Perks of working at Annalect
    Culture We have an incredibly fun, collaborative environment that encourages engagement and work/life balance

    Generous PTO that includes vacation days, personal days, a fantastic Summer Friday program and extended time off around the holiday season.

    As part of Omnicom, we have the backing and resources of a global billion-dollar company, but also have the flexibility and pace of a "startup" - we move fast, break things, and innovate.

    Annalect, a division of Omnicom Media Group, reaffirms its commitment to the policy of Equal Employment Opportunity and to carrying out this policy at all of its offices.

    It shall be the policy of Omnicom Media Group to (1) recruit, select, hire, train, promote, pay, discipline and terminate employees in all job classifications without regard to age, race, color, creed, national origin, citizenship status, alienage, religion, sex, sexual orientation, marital status, veteran status, disability or any other basis upon which discrimination against or harassment of employees or applicants for employment is prohibited under any applicable federal, state or local equal opportunity employment laws and (2) ensure that all personnel actions are administered without discrimination in violation of applicable law.

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