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    Marketing Email Automation Specialist - Atlanta, United States - BELAY - Corporate

    BELAY - Corporate
    BELAY - Corporate Atlanta, United States

    1 week ago

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    Description
    Job Description

    Job Description


    MUST RESIDE IN THE ATLANTA, GA AREA

    Work at Home Opportunity
    Marketing Email Automation Specialist - Full-time

    BELAY is a growing and vibrant, Atlanta, GA-based company that offers virtual staffing solutions in the areas of Virtual Assistants, Virtual Bookkeepers, Website Specialists, and Social Media Managers.

    We are a fast-paced team of high performers that work extremely hard, but also know how to have a great time.

    Culture is a top priority and our values are lived out daily. Below are the position requirements .

    Job purpose
    This role's focus is managing, maintaining, and improving the marketing email automation platform processes and procedures. They will work closely with the Marketing Team to develop and execute the organization's marketing campaigns.

    As a member of the BELAY Corporate Team, you are expected to participate in phone calls and meetings (virtual and onsite), while serving as an example of the company's mission: BELAY exists to glorify God by providing solutions that equip our clients with the confidence to climb higher.

    Duties and responsibilities
    Represent BELAY in a positive and professional manner
    Exemplify our Core Values and Mission Statement to live out BELAY's culture each day.
    Be a good steward of our Vision: "Our vision is to help you achieve your vision."
    Collaborate with and help teammates while maintaining a positive and professional attitude, fostering teamwork.
    Key Responsibilities
    Responsible for email marketing program development and execution, including audience segmentation, testing, deployment, and continually evaluating these for improvements.

    Maintain Marketing Email Automation integration with CRM (Hubspot) and assist in the integration of additional platforms into the marketing automation software.

    Drive the implementation of automated programs and email campaigns based on best practices.
    Analyze and optimize marketing performance to drive conversions
    Analyze marketing and sales data to develop insights and recommend areas for optimization and automation.
    Brainstorm and develop email and text marketing strategies and test their success and key metrics
    Plan and execute the development of new lead generation capabilities in Hubspot
    Build and test workflows in Hubspot to achieve the goal of the campaign.

    Collaborate with service line specialists to develop robust and targeted email campaigns that create and capture demand uniquely for each service line.

    Collaborate with internal teams to determine future action plans based on campaign results.
    Coordinate with the content team to get the required content created.
    Coordinate with the Project Manager to make sure campaigns and tasks are scheduled and executed on time.

    Qualifications
    State the minimum qualifications required to successfully perform the job. These are the qualifications necessary for someone to be considered for the position.
    3-5 years of experience
    Process-driven experience managing email automation within Hubspot
    BA/BS degree or equivalent work experience.
    Must be driven self-starter, a positive thinker, loyal and trustworthy.
    Attributes of flexibility, creativity, self-discipline, strong organizational skills, and action orientation are essential for this role.
    Strong verbal and written communication skills.
    Team player who is willing and able to "roll up their sleeves" to get a project done when needed.
    A high degree of autonomy with the capability of working remotely.
    Pay rate

    The salary for this role is $70,000.

    Working conditions
    BELAY Corporate, as a virtual company, offers you the ability to work from home full-time. As such, a dedicated
    and secure workspace, free of distractions is required. Our standard business hours are Monday-Friday. Some roles will require travel.
    This role is a full-time W-2 role with our company. BELAY is a top-notch, vibrant company with an award-winning culture. Expect to have some fun while being highly engaged in your work. Expect to be a valued team player in a thriving, growing organization.
    Physical requirements
    This position does not have any physical requirements at this time.
    Direct reports
    N/A

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