- Contribute to the development and management of a monthly social media content calendar.
- Research topics, write copy and source visuals for daily/weekly social media posts across platforms in line with CATA's brand and social media strategy.
- Capture, produce and/or edit visual content to be shared on social media (photos, video, gifs, graphics, reels, etc.).
- Assist with social media community management and response.
- Generate and brainstorm campaign ideas with digital team.
- Create content for CATA's Beyond the Bus blog.
- Assist with web content creation and web development projects.
- Assist with miscellaneous digital projects as necessary.
- Analyze and report digital analytics to gauge success of campaigns.
- Assist with internal event planning and execution.
- Arrange and attend community events.
- Carry out administrative tasks.
- Other duties assigned.
- Excellent written and verbal communication skills. Knowledge of AP Stylebook preferred.
- Possess or currently pursuing a degree in marketing, advertising, journalism or related field.
- Proficient in social media content creation and account management.
- Strong attention to detail and organizational skills.
- Ability to multi-task and meet deadlines often with short turn-around times.
- Proficient technology skills, including Microsoft Office Suite and other marketing-related software and application.
- Able to communicate effectively and work both independently and in a team environment.
- Able to perform essential functions and duties and to perform other tasks as assigned.
- Punctual and reliable attendance as necessary to meet ongoing service requirements for public transportation.
- Must possess a valid Michigan driver's license with eligible driving status.
- Able to lift and move supplies, some in excess of fifty (50) pounds.
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Digital Marketing Intern - Lansing, United States - Capital Area Transportation Authority
Description
Job Description
Job DescriptionDIGITAL MARKETING INTERN
Job Summary - Essential Functions:
The Digital Marketing Intern assists with digital content creation, including social media, and digital campaigns. This position will also analyze marketing data and report results.
Responsibilities
Additional responsibilities may include:
Reports To:
Marketing Manager
Qualifications
_______________________________________________________________________
This job description is stated in general terms and does not describe all duties which
may be assigned or required.
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