Marketing Analytics Manager - Kennesaw, United States - KNAPP Inc.

KNAPP Inc. Kennesaw, United States

1 week ago

Description

WHO WE ARE

At KNAPP (pronounced K-NAP, not Nap), we "Make Complexity Simple" by offering intelligent solutions for digitizing and automating everything from production and distribution to the last mile and stores. We are the customer's value tech chain partner, which means partnering with the customer to create the most value within each link in their supply chain. Leveraging the latest software, AI and Robotics technology, we continue to disrupt the logistics automation industry for the world's industry leaders in grocery, healthcare, retail, e-commerce, apparel & manufacturing.

We are a global company with our US headquarters located just North of Atlanta in Kennesaw, GA. KNAPP specializes in automated solutions for both WMS (Warehouse Management Systems) and WCS (Warehouse Control Systems) for B2B (Business to Business) and B2C (Business to Consumer) customers. We are a growing company of over 7,200 employees worldwide and in over 50 countries that is privately held, with 7% of our revenue reinvested in R&D, ensuring a strong and vibrant future Join us and see how you can help change the world For more information, visit

WHAT YOU GET TO DO

The Marketing Analytics Manager is responsible for ensuring that the Sales and Marketing departments have all the tools, resources, and systems to achieve their sales revenue targets.

Essential Functions and Responsibilities:

HubSpot Administration, including;
- Setup and maintain Teams and User Privileges
- ABM Tier, Channel & Persona Segmentation and Workflows
- Execute Email Campaigns including ABM, Nurture, Tradeshows, Opt-in, etc.
- Technical tracking and analytics processes
- Create and maintain custom Reports & Dashboards
- Contact management, data hygiene and duplicate management
- Social Media Administration
- Landing Page Development
- Technical tracking and analytics processes
- Manage Partner Integrations
- KUS Sales and Marketing Team Training & Support
Manage integration partners.
Provide data and analytics to ensure Sales Operations & Application Managers can efficiently support the sales and marketing department goals.
Work with Sales & Marketing Departments and Technical Support to develop and implement comprehensive strategies, systems, tactics, metrics, budgets, resource requirements, and action plans, to grow and support sales revenue targets and future growth targets within a specified geographic region.
Analyze business processes and collaborate with Senior Account Managers, Sales & Marketing VPs, Technical Support, and Operations to identify opportunities to streamline processes, and measure results of activities.
Develop Sales Enablement and marketing metrics and track and report on performance and productivity of the associated teams.
Ensure the organization has the adequate skill sets and resources to provide exceptional support for the sales and marketing departments.
Develop and communicate sales support strategy to management team.
Provide accountability for your team; coach; and develop your staff, if applicable.
Complete performance reviews and create Professional Development Plans for each member of your team, if applicable.

WHAT YOU HAVE

University Degree in Business, Marketing or related field or equivalent experience.
Minimum 5 years of experience managing marketing, and/or technical support teams
Minimum 5 years of experience in sales enablement or sales operations
Minimum 5 years of experience managing major accounts

Other Skills and Qualifications:

Proven ability to effectively interact with Senior Executives
Exceptional written/oral communication skills
Advanced computer application experience and skills such as Microsoft Word, Excel, and CRM (Hubspot Salesforce, Pardot, etc)
Able to effectively manage a cross-functional team
Experience developing sales strategies, tactics, and performance metrics
Have implemented an enterprise CRM system for a similar organization
Entrepreneurial attitude, leadership ability, and team player at all levels
Solid business acumen, and ability to learn entire business model
Strong presentation and training skills

Working Conditions and Environment:

Authorization to work in the U.S.
Passport or ability to obtain passport
Professional office etiquette is required at all times
Travel required up to 20%
Physical requirements may include sitting for long periods of time, standing, walking, speaking, visual acuity, listening, and lifting up to 30 pounds

WHAT YOU WILL GET

2 remote days per week
Half day Fridays
A beautiful new, state-of-the-art, office complex in Kennesaw, GA
Industry competitive compensation
Great benefits with better than average employer contributions, including health, dental, vision, life insurance, Flexible Spending Accounts, Short & Long Term Disability and more
401k with a very generous employer match and no vesting
Paid Vacation & Holidays
Profit Sharing
Paid Parental Leave
Subsidized Daycare
Tuition Reimbursement
Pet Insurance
Subsidized food delivery
Monthly celebrations
Quarterly employee events
Corporate Social Responsibility including recycling, sustainability and volunteering

KNAPP is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, age, national origin, veteran, disability status or any other basis protected by law.

Due to the safety-sensitive nature of this position, strict adherence to KNAPP's drug-free workplace policy is required. All candidates will be subject to drug-screening in accordance with the policy and will be expected to remain drug-free during their employment. There will be no exception if recreational or medical use of marijuana is permitted in the location of employment and/or residence or if use of marijuana is only during "off-hours."

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