- Formulate and execute the company's sales strategy, including identifying the Ideal Customer Profile (ICP), sourcing prospects, creating outbound sequences, and driving deal flow.
- Set, manage, and achieve aggressive sales and customer acquisition goals through the implementation of effective sales and marketing initiatives.
- Oversee lead generation processes, manage Sales Development Representatives (SDRs), and ensure optimal sales and lead conversion rates.
- Develop strategic acquisition and retention marketing plans to drive growth and maximize immediate and long-term ROI.
- Continually optimize sales and marketing processes and contribute to the development of the sales technology stack, including data vendor selection, CRM management, and sales engagement software.
- Monitor, analyze, and report on KPIs to ensure sales and marketing initiatives are driving profitable acquisition, and use analytics tools to gain a deeper understanding of customers.
- Lead site conversion rate optimization, develop and optimize landing page strategy, and manage agency partners across SEO, SEM, content, and ad creative.
- Maintain and improve sales materials and collateral, build and maintain a strong professional network, and manage Sales Team quotas and commission plan payments.
- 3-8 years of direct experience in sales and digital marketing, with a focus on B2B/SaaS growth; startup experience preferred.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Extensive cold email outreach experience
- Proven experience building and executing a comprehensive sales strategy and digital marketing strategy from the ground up, including managing both paid (FB/IG, Google, etc.) and organic (SEO, content) acquisition.
- Experience in a sales-focused role with direct outbound sales, lead generation, sales quota management, and sales tech stack management.
- Proven experience in a growth-focused role within the PR, marketing, digital media, SaaS, agency, or e-commerce industry, and experience working with or selling to consumer-focused SMBs / Mid-Market.
- Strong analytical skills, data-driven mindset, and ability to tell stories using data.
- Proficiency in various marketing and analytics tools, such as Google Analytics, CRM systems (Salesforce, Hubspot, Pipedrive), and marketing automation platforms.
- Strong project management and organizational skills, with an understanding of the OKR framework.
- Excellent interpersonal, communication, and presentation skills.
- Ability to work effectively in a fast-paced, startup environment, being scrappy, resourceful, persistent, and positive.
- Generate positive energy, with infectious enthusiasm, passion, and a drive for excellence.
- Health insurance tax-free reimbursement monthly stipend
- 15 days PTO + 6 paid US holidays, which do not count against PTO days
- Flexible work hours and location (we are a remote 1st company and this is a remote role)
- Working as part of a global business with a diverse team
- Opportunity to grow from the ground up with an early-stage start-up
- Yearly $1,500 allowance for technical equipment/work accessories
- Annual holiday party
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Description
PR Volt is seeking a Growth Marketer with a strong ability to drive key sales and growth initiatives. As an early member of PR Volt's leadership team, this role will bridge the gap between sales and marketing. Your focus will be on four core functional areas essential to achieving our aggressive revenue targets: demand generation, sales strategy, performance marketing, and lifecycle marketing.
We're looking for a leader who is passionate about improving how brands achieve press coverage and enabling them to be successful at every stage of the customer journey. The ideal candidate understands the fundamentals of B2B sales and marketing and can drive complex projects forward with cross-functional teams. You are highly organized with a bias for productivity, and highly analytical with the ability to make decisions using both quantitative and qualitative data. If you are an experienced sales professional with a strong understanding of growth marketing, who is solution-oriented, highly motivated, and a proactive self-starter, we'd love to talk to you.
What You'll Do in this Role:
Requirements:
Benefits
We're an ambitious, smart and open-minded team that is passionate about our mission. Each day is unlike the last, as we're constantly moving forward, challenging each other, and working together to create the future of PR. We want people to succeed at PR Volt, so we give our people plenty of time off to relax and recharge. Following are the primary benefits we offer:
