- In partnership with Product Development and CMO, build the innovation strategy, potential of new products and categories, develop product concepts, and determine pricing and launch positioning
- Develop breakthrough 360 programs and animations for both new product launches and core heroes in conjunction with key marketing partners
- Partner with CMO to set yearly brand and marketing strategies alignment with all key stakeholders
- Analyze competitive brands activity and new launches to better understand the marketplace and position the brand to succeed
- In partnership with Planning Team, set, review and analyze targets on a recurring basis to ensure product forecasts, inventory and obsolescence plans are all aligned to the brand strategies
- Partner with the PR and Social Media to ensure that all PR and social media strategies align with overall brand objectives
- Prepare, maintain and execute marketing calendars while managing the creative request process and delivery for all marketing support materials across product launches and seasonal campaigns
- Collaborate closely with Retail & Education Team to ensure brand message is cascaded to sales teams
- 6+ years experience in a Brand or Marketing role. Beauty Industry a plus. CPG experience required.
- Experience managing teams directly and influencing teams cross-functionally
- Ability to develop a holistic and detailed understanding of product portfolio in context of brand, Neighbors, and competition to make strategic recommendations for expansion or rationalization
- Strategic thinker and brand builder
- The ability to work in a fast-paced, agile and changing environment with multiple priorities
- Strong organizational, keen attention to detail, follow-up skills
- Strong business acumen and analytical skills, results-oriented
- Good interpersonal skills excellent written and verbal communication
- Can do attitude, flexible with an ability to work with a level of ambiguity
- Ability to deploy ideas effectively and present to Senior Management
- Proactively strengthens the culture and values of Beekman 1802 across the team and brand
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Brand Manager - New York, United States - Beekman 1802
Description
Job DetailsJob Location
Home - Home, NY
Remote Type
Optional Work from Home
Position Type
Full Time
Travel Percentage
Negligible
Job Shift
M-F, Days
Description
Beekman 1802 is the world's biggest goat milk beauty company We are a skin health company based on the clinical science of two ingredients Goat Milk + Kindness. We create safe, yet effective, skin and bodycare that's Kind to sensitive skin and the microbiome. We are proud to be sold in thousands of retailers across the country, Ulta, Amazon, , QVC/HSN, and internationally.
The Brand Manager role oversees the ideation and implementation of sales and marketing strategies for Beekman 1802. This is a 360 role, owning all brand management and marketing functions alongside the Chief Marketing Officer.
RESPONSIBILITIES