Advertising Strategist, Sales Development - Miramar Beach, United States - Comcast

Description

Effectv helps businesses reach the right audience with the right message at the right time. We harness the scale and quality of Comcast data to target advertisers audiences across linear TV, streaming, and video on demand and enabling clients to evaluate performance. A division of Comcast, we have a presence in 60+ markets and an estimated reach of 96 million U.S. adults that include both Comcast and non-Comcast households.

Job Summary

Responsible for acting as an internal business consultant providing analysis of sales performance to identify gaps between core competency models for specific roles and actual performance. Presents findings and facilitates discussions, identifies performance gaps, creates solutions and assists in implementing solutions to keep individuals and teams performing at top levels. Has in-depth experience, knowledge and skills in own discipline. Usually determines own work priorities. Acts as a resource for colleagues with less experience.

Job Description

Job Description

Core Responsibilities

• Conducts proactive industry trend analysis (for 1-1 opportunities and 1-to-many opportunities).
• Collaborates with sales and leadership on the market intelligence and POV for Effectv.
• Collaborates with Data Insights & Innovation and Business Development to help support that vision of new business insights.
• Oversees the kickoff and development of a clients initial campaign strategy, including attending/conducting the discovery session, building/designing custom strategic PPT inclusive of solutions, and runs as point when partnering with Centers of Excellence as needed.
• Demonstrates an understanding of and an ability to speak to multiple Centers of Excellence within the organization tied to media strategy, creative, sponsorships, data, attribution and audiences across our portfolio of solutions.
• Identifies appropriate time to engage with various Centers of Excellence Data Insights & Innovation, Promotional/SponsorshipMarketing.
• Develops discovery questions to determine clients audience goals/value propositions.
• Accompanies Account Executives and participates in client-facing sales presentations/pitches and offers subject matter expertise, insights, and opinions.
• Evaluates previous campaigns and optimizes/identifies upsell opportunities (incl. oversight of Customer Care Reports, Attribution Reports, and Quarterly Business Reviews).
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years