Market Marketing Printer Hardware Portfolio - San Diego, United States - Hewlett Packard

Hewlett Packard

Verified Company

San Diego, United States

29 minutes ago

Posted by:

Mark Lane

beBee recruiter

Description

Description:

This role manages the go-to-market communication strategy development and implementation for HP's consumer printer hardware in North America (US/CA) through all routes-to-market in owned, earned, and paid assets

Responsibilities include:

Marketing Communication Strategy and Planning**- Develop communication strategies for new product launches and portfolio initiatives to deliver the business objectives within the North American market landscape; collaborate and gain consensus with cross-functional teams; share with other marketing disciplines to inform the development of campaigns and assets

Manage, deploy, and optimize marketing assets to support business objectives, including creative development with agencies, message and concept testing, publishing, measurement and optimization

Product Launch and Route to Market Readiness:

Content adaptation & origination
Content development for owned and earned assets
Guidance for Etail, Retail, and campaign assets
Sellin materials support for sales and channel marketing
Crossfunctional collaboration and deployment

Ongoing Portfolio Management and Support:

Subject matter expert in assigned portfolio, audience segments, customer journey, and consumer insights
Optimization of owned assets to increase effectiveness
Responsive planning to close forecast gaps with marketing activities

Knowledge & Skills:

Understanding of marketing principles, practices, tactics, and consumer journeys
Knowledge of digital marketing platforms (media, social, ecommerce)
Creative development and agency management
Understanding of RTM, customer channels, reseller comarketing
Research and testing experience a plus

Education & Experience: