- Are you a great communicator writing both technical and persuasive content, as well as visual layout?
- Are you an intense taskmaster who loves to solve problems and make things happen?
- Are you a technical detailed thinker with enough charm to understand people and win them over?
- Do you see the big picture goals, and then get after the tasks necessary to achieve those goals?
- Content Creation: Create compelling and relevant content for marketing collateral, including proposals, brochures, website content, and social media updates. Tailor content to target different segments and audiences.
- Brand Management: Maintain brand consistency and ensure adherence to brand guidelines across all marketing materials. Collaborate with the design team to create visually appealing and professional marketing collateral.
- Digital Marketing: Manage and optimize the company's online presence, including the website, social media channels, and online directories. Monitor and analyze website traffic, user engagement, and lead generation activities.
- Lead Generation: Develop lead generation strategies with the Relationship Manager to identify and capture potential clients. Coordinate with RM to nurture leads through the sales funnel, leveraging marketing automation tools and effective follow-up processes.
- Market Research and Analysis: Conduct market research to identify industry trends, competitor activities, and client preferences. Monitor marketing metrics and KPIs (key performance indicators) to assess the effectiveness of marketing campaigns and recommend improvements.
- Reporting and Documentation: Prepare regular reports and presentations to communicate marketing activities, results, and recommendations to senior management.
- Minimum (5) five years in Marketing.
- Technical writing skills with experience in proposal development. CMAR experience a plus.
- Ability to create creative, compelling, and professional visual graphics for all marketing materials.
- Proficiency in digital marketing techniques, including SEO, SEM, social media, and email marketing.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Knowledge of commercial construction industry trends and practices is a plus.
- Bachelor's degree in marketing, business administration, or a related field preferred.
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Marketing & Proposal Development Professional - Baton Rouge, United States - Ratcliff Companies
Description
Key Responsibilities:
We believe that "Through great relationships, we build great things"
EOE/Minority/Female/Disabled/Veteran