- Champion the customer perspective and ensure the delivered marketing campaigns are customer led, based upon thorough analysis of business opportunities utilizing insights from market research, industry trends, and the competitive landscape for the assigned large sites/clusters.
- Identify and develop profitable new channels for the assigned large sites/clusters.
- Work with the General Manager (s) of assigned attraction(s) develop compelling product development ideas and feed into appropriate development teams.
- Plan, organize and execute effective launch of new features and shows into the market for the assigned large sites/clusters.
- Liaise closely with other Merlin sites in proximity Marketing teams to ensure integrated approach to launches in the market.
- Analyze and report revenue/admission data and audience insight to General Manager and Head of Marketing - Brand to aid decision making for sales and marketing strategy to ensure budgeted revenue and admissions across all channels.
- Maximize channel strategy for the assigned large sites/clusters to deliver the most cost-efficient route to market in line with overall sales and marketing strategy.
- Identify, secure, and execute highly visible sales promotions with 3rd party brand partners and combined ticket packages/partner attraction promotional activity for the assigned large sites/clusters.
- Support the relevant General Manager in delivering the results in monthly business review meetings, measuring performance in line with the marketing strategy for the assigned large sites/clusters.
- Provide strong leadership to the marketing team and other stakeholders to accomplish objectives and superior execution of marketing strategic and tactical plans. Drive a positive and inclusive culture. Provide clear direction, resources, training, development, coaching, and career path discussions for the marketing team.
- Work closely with internal teams, department heads, and external agencies to ensure and implement consistent brand deliveries across all aspects of the attraction.
- Formulate, develop, refine, finalize, and implement an annual marketing plan and calendar.
- Develop long-term marketing strategies based on projections and objectives, in conjunction with the Regional Marketing VP and Division Director/Managing Director.
- Set goals and objectives, develop budgets, and set timelines to meet volume, revenue, and profitability targets via direct control of above and below-the-line marketing activities and budget allocations in close partnership with the Director of Revenue Management for North America
- Lead the delivery of optimized media campaigns across all suitable platforms in close cooperation with Head of Media for Gateway Attractions across North America
- Measure campaign success and adjust strategy and tactics to increase efficiency.
- Represent the site-level Senior Leadership Team's marketing function, representing the guest's voice and brand champion.
- Align the social media strategy with the Head of Social Media for North America across all key platforms.
- Monitor competitor programs and practices, industry trends, target audience, and guest behaviors, and ensure a strong position in the marketplace through optimized pricing, annual pass strategy, and innovative plans, campaigns, and offerings.
- Partner with the guest experience team to ensure it is aligned with the core brand experience and guest expectations.
- Develop and maintain effective strategic partnerships and working relationships with partners, staff from the parent company and other parks, community groups, and external resources and agencies.
- Manage the development and execution of key promotions and partnerships, including with multiple strategic partners.
- Collaborate with the Regional Directors to advise on new events and attractions through research with guests and analytical insight, and ensure events are marketed properly to deliver an exciting guest experience.
- In conjunction with Human Resources, ensure a succession management program is in place able to meet the current and future organizational objectives.
- Other duties as assigned.
- Bachelors degree required, preferably in marketing, communications, business or related field or equivalent experience with 7+ years of related experience and 5 years at a management level.
- Creative mindset with a strong knowledge of social web and content development and proven understanding of guest and brand research.
- Experience tracking, contributing to and leading media trends with a focus on integrated experiences.
- Experience managing multiple marketing channels online and offline.
- Analytical/conceptual abilities with a capacity for creativity/innovation and experience connecting business strategy and communication strategy.
- Strong leadership and talent management skills, experience successfully leading and developing a strong and growing department or division.
- Solution minded, creative, with the ability to adapt easily, build relationships and function in a fast paced, unstructured, entrepreneurial environment.
- Dynamic and customer-service driven with excellent communication (both verbal and written) and presentation skills.
- Advanced computer skills including knowledge of MS Excel macros and proficiency in MS Word and PowerPoint.
- Excellent health care options (medical, dental, and vision that encourage preventative care).
- Outstanding Paid Time Off (PTO) that allows for adventure, rest, relaxation, or recuperation.
- Merlin Magic Pass for friends and family to enjoy the parks & attractions
- Recognition Programs and Rewards
- 401(k) program with company match
- Tuition reimbursement programs
- Numerous learning and advancement opportunities
-
North America Market Development
3 weeks ago
CHEP Orlando, United StatesNorth America Market Development & Operations Leader - Digital Customer Solutions page is loaded · North America Market Development & Operations Leader - Digital Customer Solutions · Apply · remote type · Hybrid Remote · locations · Alpharetta, Georgia, USA · Orlando, Flor ...
-
North America Member Engagement Rep
3 weeks ago
Intl Assoc Amusement Parks Orlando, United StatesJob Description · Job DescriptionAbout IAAPA · Inspiring each other to move the attractions industry forward.IAAPA is the premier trade association representing the diverse and ever-changing attractions industry. For over a century, we have connected companies of all sizes and pe ...
-
Merlin Entertainments Orlando, United StatesThe Vice President of Marketing Gateway North America will take senior strategic responsibility for establishing and managing our presence in the US and international markets. · In partnership with our Regional Marketing Director & wider global marketing team, lead and deliver m ...
-
Money Fit by DRS Orlando, United StatesWhat you'll bring to the team: · The Vice President of Marketing Gateway North America will take senior strategic responsibility for establishing and managing our presence in the US and international markets. In partnership with our Regional Marketing Director & wider global mark ...
-
Universal Orlando Orlando, United StatesUniversal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. There are also roles that require being on-site full time. Limited remote opportu ...
-
Sr Representative, IP Partnerships North America
2 weeks ago
Universal Orlando Orlando, United StatesJob Description · Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. There are also roles that require being on-site full time. Limi ...
-
Sr Representative, IP Partnerships North America
2 weeks ago
Universal Orlando Orlando, United StatesUniversal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. There are also roles that require being on-site full time. Limited remote opportu ...
-
Brambles Orlando, United States Temps pleinDescription · Position Purpose · This role provides detailed Supply Chain finance support via analysis and insights with a focus on decisions related to our plant and storage networks. · Major/Key Accountabilities · Provides business with analytics and insights to influence st ...
-
Carport/metalwork Crews and Leaders
2 weeks ago
Champion Home Builders Orlando, United States**Work in a place where your team values YOU.** · **Champion Home Builder, Inc **wants YOU We are seeking to hire **crews and leaders** to join our team in the** state of Florida**. These teams will be installing/erecting carports and other metal structures on new home sites. · * ...
-
Manager, Business Development
2 weeks ago
Core-Mark Orlando, United States**Company Description** · Core-Mark continues to grow as the industry leader in fresh and broadline solutions for the convenience retail industry. With a reputation for empowering customers, employees, and communities, Core-Mark has become the largest, most comprehensive marketer ...
-
Application Support Analyst
2 weeks ago
Kinetic Software Ltd Orlando, United States**About Kinetic**: · At Kinetic, we are more than just a software company; we represent a movement. As global leaders in student accommodation, event management, room management, and catering management solutions, we are at the vanguard of transforming the higher education sector ...
-
Receiving Clerk
2 weeks ago
Livetrends Design Group LLC Orlando, United States: · **About LiveTrends Design Group** · LiveTrends Design Group (LTDG) is the leading design company within the global home décor industry. At LiveTrends we deliver inspiration and joy to over 10 million homes a year by combining two timeless forces, Nature and Art, into unforget ...
-
Maintenance
2 weeks ago
Hard Rock Cafe Orlando, United StatesHard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital i ...
-
Helper
2 weeks ago
Bernhard LLC Orlando, United StatesAbout Us: · Bernhard's core mission is delivering innovative engineering, construction, and energy solutions that empower our clients and promote a sustainable future. Bernhard is comprised of four divisions: Mechanical, Electrical, Engineering, and Development, each with a disti ...
-
Asset Manager, Worldwide Asset Management
3 weeks ago
Amazon Services LLC Orlando, United StatesBachelor's Degree in business, management, real estate, or other related field. · - 5+ years of corporate, commercial and/or industrial property management and operations experience IN THE STATE OF FLORIDA with a commercial real estate company, landlord entity, or similar. · - Ab ...
-
Estimator Take Off
2 weeks ago
Bernhard LLC Orlando, United StatesAbout Us: · Bernhard's core mission is delivering innovative engineering, construction, and energy solutions that empower our clients and promote a sustainable future. Bernhard is comprised of four divisions: Mechanical, Electrical, Engineering, and Development, each with a disti ...
-
Cpws Chains Merchandiser
2 weeks ago
Southern Glazer's Wine and Spirits Orlando, United States**What You Need To Know**: · Open your future to incredible career potential. Work for an industry-leader who invests in their people. Southern Glazer's Wine & Spirits is North America's preeminent wine and spirits distributor, as well as a family-owned, privately held company wi ...
-
Branch Sales Associate
2 weeks ago
W.W. Grainger Orlando, United States**Date**:Apr 29, 2024 · **Location**: ORLANDO, FL, US, · **Company**:Grainger Businesses · **Work Location Type: Onsite** · As a leading industrial distributor with operations primarily in North America, Japan and the United Kingdom, We Keep The World Working by serving more tha ...
-
Client Services Manager
1 week ago
GES Orlando, United StatesOverview: · GES, Global Experience Specialists, is a global exhibition services company with a legacy spanning over 90 years and teams throughout North America, Europe and the Middle East. We create some of the most influential exhibitions in the world - think international medic ...
-
Regional Recruiter Remote Entry Level
3 weeks ago
Allied Universal® Orlando, United StatesRegional Recruiter Remote Entry Level · **Overview**: · Allied Universal Event Services, North America's premier crowd management, event staffing, and consulting company, offers exciting careers that make you an integral part of the event excitement. Join a team that services tho ...
Vice President Marketing Gateway North America - Orlando, United States - Gateway Attractions
Description
What you'll bring to the team:
The Vice President of Marketing Gateway North America will take senior strategic responsibility for establishing and managing our presence in the US and international markets. In partnership with our Regional Marketing Director & wider global marketing team, lead and deliver marketing strategies for Gateway North America to increase awareness and drive business volume, revenue, and brand strength to ensure annual EBITDA targets are met. This role will lead all aspects of advertising and media, public relations, event marketing, partnerships & promotions, and relative budgets and policies. Develop and lead a professional, effective Marketing team in close partnership with the stakeholders of the North American marketing leadership team.
Key Responsibilities:
Education and Experience:
Benefits of Merlin Entertainments
From USD $160,000.00/Yr.