- Collaborates with P&L owners and leadership to identify unique advantages and prioritize messaging and promotions.
- Collaborates with sales and technology partners to understand and leverage customer data to drive segmentation, targeting, and communication strategies.
- Develop a communications strategy to engage various audience segments with the right message at the right time, including new product/offering launches.
- Identify relevant key performance indicators (KPI's), monitor and analyze marketing efforts to make ongoing optimizations to drive financial efficiency and maximize gains.
- Identify opportunities to develop new channels and/or expand existing channels to deliver increased awareness, education, and ultimately customer acquisition.
- Communicate plans, tactics, and results (KPI's) laterally across organization and upwardly to senior leadership on a consistent basis.
- Leverage Marketing and Digital team to drive brand consistency across touchpoints, creative assets, and campaign integration.
- Edit or create written content as needed and collaborate with design team to drive marketing materials.
- Understands business implications of decisions; displays orientation to profitability; demonstrates knowledge of market and competition; aligns work with strategic goals.
- Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data.
- Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations.
- 20-25% travel.
- Bachelor's degree required in Marketing or a related field
- Must have 8+ years of experience in marketing, with a track record of managing multiple priorities, delivering exceptional products and services, and contributing to business goals
- Must possess an understanding of marketing measurement and how tactics ultimately tie to business performance and have working knowledge of digital-first, modern marketing approaches to drive communications
- Experience in successfully creating and implementing marketing initiatives that drive business results and help achieve growth goals
- Must have the ability to embrace new technologies and services
- Prolonged periods sitting at a desk and working on a computer.
- Occasionally required to stand; walk; use hands to finger, handle, or touch objects or controls; and talk or hear.
- Ability to travel 20-25%.
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Marketing Partner - Neenah, United States - Jewelers Mutual Group
Description
WHY Jewelers Mutual?We are a financially secure, exceptionally positioned, and intellectually curious company driven by our core values of Agility, Accountability and Relevancy We continue to raise the tide of the jewelry industry we've served since 1913 through our innovative people, our unyielding customer commitment, and evolution of our products and services to be the most trusted advisor to all we serve.
With a generous benefits package, office locations throughout the United States, and a mantra of "making your mark today", consider evolving your career and shining bright with Jewelers Mutual Group
Summary
The Marketing Partner will drive positive business results by partnering with P&L owners to create and execute marketing strategies, while establishing marketing programs to support and grow the organization's diverse offering of products and services.
This role will lead proactive discussions with P&L leaders and own planning, creating briefs, and executing campaigns, and communications that deliver on-time messaging to key targets and leverage optimal delivery vehicles, both digital and off-line. The Marketing Partner will work cross-departmentally to serve as a liaison and advocate between our Marketing team and P&L owners. This position will be accountable for growing awareness, industry penetration, will drive segmentation and targeting, and use data and market insights to realize results.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Leadership Responsibilities
None
Qualifications
None
Physical Requirements
