Content Creator - Brooklyn, United States - Van Leeuwen Ice Cream

Van Leeuwen Ice Cream

Verified Company

Brooklyn, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

We started Van Leeuwen Ice Cream in a yellow truck on the streets of NYC in 2008 with a mission to make good ice cream that makes you feel good.

Nowadays, people can spend so much time on what's "healthy" they don't stop to consider what's healthy. As far as we're concerned, happiness is healthiness.

We strive to ensure every scoop, store and employee feels and creates one community to contribute to the overall brand.

Van Leeuwen is looking for a full-time Content Creator to take the brand's digital footprint to the next level across social-first platforms and beyond.

We are seeking a creative individual who's plugged into internet trends with a finger on the pulse of the social landscape; your love for content creation should be as evolving as your FYP.

This role is ideal for you if you have experience in Content Creation and can thrive in a fast-paced environment (and love ice cream).

The content creator will be responsible for developing high-quality *and mouth-watering_*_ videos and images for web, social, marketing materials, press and other major platforms.

You will be well versed in all touchpoints of content creation:
conception, storyboarding, execution, editing, and publishing.

You will work closely with our Social Media Manager and Graphic Design Manager to develop thumb-stopping content that maximizes our reach and engagement.

JOB RESPONSIBILITIES

Ability to create solid video compositions while adhering to brand guidelines across various platforms like Instagram, TikTok, YouTube Shorts, etc.
Develop creative concepts and storyboard ideas for video content that resonate with strategy and increase benchmarks such as site traffic, sales and audience engagement
Produce highquality videos showcasing ice cream flavors, launches and brand ethos
Brainstorm innovative and captivating video series, tutorials, recipes, and other engaging formats to promote brand visibility and engagement
Ability to capture pixelperfect lifestyle, product and event imagery to use as promotional material
Assisting in photoshoots: videography, BTS footage, etc.
Image editing tasks, such as cropping, resizing, retouching, and color adjustments, to enhance the visual appeal of designs across both print and digital collateral
Coordinate video shoots including location scouting and equipment setup
Collaborate with other team members to maintain brand consistency across all marketing materials
Nimbleness and adaptability to real time changes while capturing footage
Ensuring and maintaining visual brand consistency across all design projects such as internal/external decks and presentations
Ability to prepare and review files for print production, ensuring accuracy and quality

JOB REQUIREMENTS

Proficiency in

Adobe Creative Suite:
Illustrator, Photoshop, After Effects, Premiere Pro, Final Cut, Canon C70, iPhone

Knowledge of industry standard video editing software (e.g., Adobe Premiere Pro, CapCut) to create engaging and polished final products
Experience in capturing photo and video content, ideally with an emphasis on food
Excited by the opportunity to experiment creating new types of content
Savviness to social trends to keep content fresh and relevant
Willingness to travel and be onsite when opportunities arise
Enthusiastic self starter
Detail and process oriented

PERKS + BENEFITS

Employee Scoop Card (Enjoy Ice Cream from any of our scoop shops nationwide)
Medical, Dental + Vision Insurance with 70% Employer Contribution
401k with up to 4% Employer Match
Cell Phone Reimbursement Plan
Wellness Reimbursement Plan
Paid Time Off 3 Weeks / 120 Hours Total
Paid Sick Time
Yearly Performance Reviews

Here at Van Leeuwen, Good Ice Cream Is For Everyone As an equal opportunity employer, we strive to foster a welcoming, diverse environment for every employee and customer.

We pride ourselves on the creativity that goes into our ice cream and is built in our stores (by YOU) that help us meet our missions and values.