- Management of Trade Marketing & Sales Planning functions
- Represent Customer voice internally solid understanding of Customer Strategies and ways to win
- Represent Sales voice internally to realize executional excellence with Brand plans understand and communicate challenges and opportunities effectively into winning strategies
- Optimize the Triple Win Shopper, Brand & Customer
- Represent Sales forecast for promotional volume, timing, product, pricing changes, impact to shipments, timing etc.
- Lead Annual and supplemental Sales Release including Customer Selling story, key sales strategy documents e.g. Distribution, Shelving, Merchandising, Pricing
- Manage the JBP and QBR templates and process (long-range and annual) coordinating Trade teams and Finance
- Drive cross-functional alignment between category/brand teams and commercial/sales teams, developing detailed trade plans by customer
- Involved in other cross functional processes as bridge between sales and marketing (Pricing & trade spend Management, Commercial Strategy, Commercialization, and Integrated Business Planning)
- Allocate trade spend budget across trade teams and allocate shopper marketing budget, based on both balancing customer vs. PCB priorities and overall customer segmentation
- Manage customer level trade-spend and shopper marketing plans within overall guidelines provided by Rev Man, working with CSE lead and trade marketing team
- Monitor performance by retailer with agreed upon action plans (e.g., KPI tracking) and open feedback loop to identify optimization opportunities where PCB can close gaps with key customers
- Support CSE lead in trade-spend planning
- Approve and validate JBP and QBR process & outputs
- Empower team to create JBP and QBRs
- Translate understanding of customer level GTM into how PCB can win, surfacing opportunities and communicating them across & beyond the CSE
- Provide input to brand and supply teams based on deep understanding of the customers
- Provide guidance to customer support team for Supply Operations & Execution regarding relative prioritization of customers (e.g., by tier, with Trade Marketing breaking ties within tiers)
- 10+ years of experience in Trade Marketing
- Direct Sales Account Management Experience Required
- Strong ability to influence; effective interpersonal skills
- Excellent Communication Skills; ability to effectively coach up, sideways and down
- Established history of employee development
- Experience in change management tools and techniques
- Develop and Maintain a point of view that supports business objectives
- Strong Data Analysis Skills / be able to draw conclusions and make recommendations
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Sr. Director, Trade Marketing - Lakeville, United States - Post Consumer Brands
Description
Business Unit Overview:
Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The companys portfolio includes beloved brands such as Honey Bunches of Oats, PEBBLES, Grape-Nuts and Malt-O-Meal cereal, and Peter Pan peanut butter, as well as Rachael Ray Nutrish, Kibbles n Bits and 9Lives dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit and follow us on LinkedIn for the latest news.
Brand:Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. Were always searching the center store for the next exciting product to add to our portfolio, and right now, were growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. Thats where you come in. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets.
At Post Consumer Brands, we take pride in our longstanding legacy of making one of every five breakfast cereals families eat daily. Today, were just as focused on our future as we expand our grocery business with different shelf-stable foods, including snacks and peanut butter. We are committed to providing accessible and delicious food for families, and were always searching the center store for the next exciting product to add to our portfolio. As we soar to new heights, we need creative, determined individuals from all walks of life to join our team, where your unique perspective and ideas are acknowledged and valued. Be a part of a company that empowers you to make a difference thats evident on grocery store shelves and families tables across North America.
Location Description:Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.
Responsibilities:Overview
This role is a customer-facing leader responsible for driving the conversion of brand strategies into customer specific plans and setting sales strategy.
Responsibilities and Accountabilities
Education
Bachelors Degree; MBA preferred
Experience
Other Characteristics
