Shopper & Customer Activation Manager (male/female/diverse) - Lakeville, United States - Atlas Dynamics

Atlas Dynamics

Verified Company

Lakeville, United States

1 week ago

Posted by:

Michael Johnson

beBee Recruiter

Description

Lakeville Shopper & Customer Activation Manager (m/f/d)

Full-time | Permanent position | Location: Düsseldorf

At CFP Brands, we stand for brands, people, and diversity. Whether it's alpine herbs, colorful lollipops, or strong pastilles - our products are on everyone's lips.

We offer you a dynamic work environment in the exciting world of confectionery. Fun and creative freedom included.

Our Category & Shopper Marketing team is looking for reinforcement as soon as possible.

What to expect:

As the leader of one of our strong brands, you will plan and execute comprehensive campaigns at the point of sale in close collaboration with sales & marketing.

You will conceptualize, develop, and monitor promotions and secondary placements based on the brand, communication, and promotion strategy, as well as shopper insights.

You will analyze trends in shopper marketing and utilize consumer data from market research to understand customer preferences and trends.

Preparing sell-in and sell-out stories in collaboration with sales is also part of your responsibilities.

You will support customers with your advice on assortment, placement, and marketing based on identified potential.

What we expect:

You have at least three years of experience in sales, marketing, or trade marketing in the FMCG sector (German retail) and ideally have also gained experience at the point of sale.

You have a degree in business administration.

You have successfully managed and implemented various projects.

You communicate effectively, tailored to the situation and target group.

You build your own