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- Utilizes marketing research, data-driven solutions, Arkansas Children's data, and market insights to identify needs, growth opportunities, and assess the effectiveness of marketing campaigns.
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Medical Services Marketing Specialist - Springdale, United States - Arkansas Children's Hospital
Description
Job Title: Marketing Specialist at Arkansas Children's
Work Shift:
Day Shift
Time Type:
Full time
Department:
CC017790 Marketing/Communications Administration
Summary:
Monday - Friday, 8:00 a.m - 5:00 p.m - Hybrid (In-State Only)
Plays a key role in expanding market share and enhancing brand loyalty. Focuses on boosting awareness, consideration, and preference for strategic service lines and promoting telemedicine within the organization.
Additional Information:
Required Education:
Bachelor's Degree
Recommended Education:
Required Work Experience:
Related Field - 2 years of experience
Recommended Work Experience:
Marketing - Related_Healthcare marketing/advertising experience
Required Certifications:
Recommended Certifications:
Description
1. Plays a pivotal role as the marketing liaison and strategic resource for physicians and leaders in various service lines.
2. Ensures the accuracy and relevance of physician bios, photos, specialties, etc., shared with the Digital Services Manager and displayed on AC web and mobile platforms.
3. Researches and creates announcements on new physicians or staff changes, ensuring timely communication to key team members for marketing purposes.
4. Develops marketing solutions tailored to specific markets.
5. Supports Physician Liaisons to enhance targeted referrals.
6. Acts as the main contact for service line initiatives or other assigned services within Marketing & Communications.
7. Carries out additional responsibilities as needed.
