- Develop business and customer-level requirements, as well as go-to-market and implementation strategies for multiple new features and products within the portfolio.
- Partner with Global Strategic Insights group for competitive insight generation and conduct associated market research & labs in support of driving surgical visualization innovation.
- Partner across OTTAVA and J&J MedTech global strategic marketing (GSM) teams on projects with connections across subsystems and product portfolios.
- Ensure thorough understanding of the surgical visualization market, both robotics and lap, including competitive portfolio offerings, innovation landscape, and features/capabilities needed to succeed in our target market and procedures, working closely with the global strategic insights team.Drive strong collaboration with cross functional partners (including R&D, Pre-clinical, Clinical, and Medical (PCM), Regulatory, Human Factors, Business Development, Supply Chain, and Regional Marketing Leads) to support innovation cadence.
- Partner with Business Development to inform license, merger & acquisition activity in support of our innovation cadence and technology roadmap including contributing to business case definition.
- Serve as marketing lead for multiple OTTAVA pre-charter project development teams to progress through the pipeline.
- Execute and / or support execution of strategic research and VoC in support of product portfolio strategy
- Partner with New Product Development marketing team to support product portfolio marketing strategy, specialty strategy, evidence generation strategy, and product roadmap generation.
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Sr Marketing Manager, Strategy and Innovation- Adv Visualization, Ottava; J&J MedTech - Santa Clara, United States - Johnson & Johnson
Description
Johnson & Johnson MedTech is recruiting a Senior Marketing Manager, Strategy and Innovation, OTTAVA Advanced Visualization, within our MedTech Surgery organization. The location for this position is Santa Clara, CA or Cincinnati, OH.At Johnson & Johnson MedTech, we are working to solve the world's most pressing healthcare challenges through innovations at the intersection of biology and technology. We harness our deep expertise in surgery, orthopedics, vision, and interventional solutions to design healthcare solutions that are smarter, less invasive, and more personalized. The MedTech Surgery organization was recently established to combine Ethicon's market-leading surgical portfolio with the Robotics & Digital Solutions portfolio. The MedTech Surgical organization is comprised of: Wound Closure & Healing and Biosurgery, Endo Mechanical and Energy, OTTAVA (Surgical Robotics), MONARCH (Flexible Robotics), and MedTech Digital.
The Senior Marketing Manager will report to the OTTAVA Marketing Director, Strategy & Innovation - Advanced Visualization. The person in this role will execute and accelerate MedTech Surgery business strategy partnering with cross-functional partners to solve the top unmet needs in surgery through internal and external innovation in the surgical visualization space. This is an exciting time to join our rapidly growing team and partner across the OTTAVA marketing team to help build and deliver surgical visualization solutions for OTTAVA globally.
Key Responsibilities:
