- Formulate insights strategic plans that incorporate current industry trends and consumer insights, identifies key knowledge gaps, and maps out a research strategy and timing.
- Works with Product Manager to structure what we know / don't know across cross-functional PoV's.
- Consider competitive threats / insights that require additional knowledge to support strategic action plans.
- Collaborate with Consumer Insights team to develop comprehensive learning plan objectives, research methodologies, and required study inputs for gaining insights into consumer behavior, experiences, product preferences, and market trends.
- Partner with Consumer Insights team to assist in the selection of third-party research vendors, and to execute research activities that acquire the necessary knowledge and insights.
- Collaborate with Category Management, Sales, Engineering, Marketing, Innovation, or other relevant teams to ensure accurate and comprehensive study inputs.
- In some cases, create, recruit, and execute agile research methods to gather timely insights and address specific business needs.
- Analyze study results and provide actionable insights and recommendations to guide strategic decision-making.
- Proficiency in custom market research, syndicated data analysis, and secondary research resources will be required to create relevant insights and leverage all tools at your disposal to inform business recommendations.
- Incorporate relevant marketplace trends in analysis and recommendations to influence strategic decision making.
- Present research findings and insights to internal stakeholders, including executives and team members, in a clear and compelling manner to influence strategic and tactical decisions.
- Work closely with Category Managers to structure and consolidate knowledge across cross-functional Points of View (PoVs).
- Serve as a key contact point between the DtV team and the Consumer Insights & Analytics team, and external vendors for research and data-related activities.
- Coordinate with User Experience (UX) teams to plan and conduct usability testing as required.
- Bachelor's degree in a related field; a master's degree is preferred.
- 6+ years of experience in consumer insights, market research, product development, or a related field.
- Strong knowledge of research methodologies and data analysis techniques.
- Prior experience in creating, coordinating, and placing surveys (usability testing is a plus).
- Familiarity with research tools and software, such as user testing platforms, survey tools, and data analysis tools (e.g. Qualtrics, Forsta, Usertesting, Tableau).
- Demonstrated experience in successfully synthesizing complex and varied data into actionable business insights.
- Ability to utilize technical and influencing skills, and foster understanding of business strategy for teams.
- Excellent project management and leadership skills.
- Effective communication and presentation abilities.
- Strong problem-solving skills and a strategic mindset.
- Experience in collaborating with cross-functional teams.
- Consumer focus
- Collaboration / Team player
- Communication
- Planning and aligning
- Data analysis
- Strategic decision making
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DTV Consumer Insights Analyst - Maumee, United States - Fortune Brands
Description
Company DescriptionAt Fortune Brands Innovations, we believe that our innovation and success are fueled by the passion of our people and the strength of our teams. Together, we work to fulfill dreams of home by aligning around common goals, being agile in the face of change, holding ourselves accountable, and acting with integrity and transparency. We succeed when everyone belongs and strive to build a Home for All where all associates can be their true, authentic selves at work. Learn more about our culture here
At Fortune Brands Innovations, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to support inclusivity and our associates' feeling of belonging at work.
Job Description
JOB SUMMARY:
The Consumer Insights Analyst will be a member of the Product Development Design to Value (DtV) organization and is responsible for formulating and managing insights research strategies to drive informed decision-making within the organization. This role requires a deep understanding of consumer insights and research methodologies, and the ability to collaborate effectively with cross-functional teams, particularly with the Consumer Insights & Analytics team and external vendors. The Insights Leader will oversee the development of learning plans, research execution, analysis and synthesis of study results, and the formulation of actionable recommendations to drive informed decision-making and support strategic initiatives.
The Design-to-Value approach integrates consumer, marketplace, design, and cost insights to deliver the ideal consumer experience while unlocking significant margin improvement. This role is a member of an empowered, high performing team that focuses on driving meaningful change across the company by redefining the most strategic product lines.
Position Location: This role can be based out of any of the Fortune Brand Innovation facilities following a hybrid work schedule. Our Hybrid work schedule provides associates the flexibility to work remote Monday and Friday while being in office Tuesday - Thursday.
RESPONSIBILITIES:
Develop Insight Strategy Plans:
REQUIRED SKILLS/QUALIFICATIONS:
Fortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments: water, outdoors and security. We have an impressive track record of strong financial results, market outperformance and growth, which translates into career and professional growth opportunities for associates. Please visit our website at to learn more
Equal Employment Opportunity
FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.
Reasonable Accommodations
FBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at and let us know the nature of your request along with your contact information.
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