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Media Buyer - Canton, United States - Lead Surge LLC
2 weeks ago
Description
Lead Surge LLC is 31-person advertising agency, hoping to add our 32nd employee soon We specialize in B2C direct response lead generation. On the way to our 13th year in business, we are grateful for our continued growth and success.
As a Direct Response Ad Agency that specializes in home improvement, we track the response rate for every single ad that we run; every TV, radio, digital, and newspaper ad needs to generate a certain number of leads for the ad to be cost-effective. Cost-effective, qualified, converting leads are always our goal
In the Media Buying Department at Lead Surge, we do things differently. We consider our media sales reps to be part of our team, and take great care to bring them in on the history and details of our client. We invest the time in our vendor relationships so that our reps are in the best position possible to serve our client's needs. We believe that the best rates come from strong relationships and a clear understanding of market conditions.
With all that being said, our style of media buying takes a lot of TIME, and we need help doing it We are seeking a Direct Response Media Buyer to add to our team. If you have a passion for direct response media buying that is backed by data and want to work in an environment where all parties are set up to succeed, we have an opportunity for you
Responsibilities
· Develop and maintain positive relationships with sales representatives across multiple media markets
· Negotiate rates that will generate cost-effective lead flow for the client, aiming for roughly 75% clearance rate
· Analyze response data to optimize current and future media schedules, identifying programs/ dayparts that are most effective in each individual market as well as recognizing larger trends across the country
· Build effective, well-rounded media plans that meet client lead flow needs
· Write thorough rationales that provide market insights to client and instill client confidence
· Place orders and revisions with media, follow through to ensure that orders are processed
· As new initiatives are taken on, work with the team to build and assess strategies for future campaigns
· Stay up-to-date with industry trends and emerging technologies
Qualifications
· At least 2+ years direct response media buying experience
· Bachelor's degree required
· Experience buying media on a CPM, CPA/CPL basis
· Super organized with great attention to detail
· Strong to advanced Excel skills; experience creating pivot tables and VLOOKUPs would be helpful
· Familiar with MAC OS and MS Office products
· Proven ability to work well under pressure
· Positive attitude and a keen ability to deal with constant change
· Excellent verbal and written communication skills
Benefits and Perks:
· Internal training program
· Competitive compensation
· Hybrid work environment (in office 1 day per week)
· Generous PTO
· 401k with outstanding 4% company match
· Long-term, short-term disability and life insurance
· Health and Dental benefits
The Lead Surge office is based in Canton, MA.
It is the policy of Lead Surge to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.
