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6 years ago

Do Marketers Have A Responsibility To Humanity?

Patrick Scullin · As long as there has been marketing, there has been a philosophical debate raging. · Is marketing an art or a science? · Consider art to be one extreme, science the other, and the practice of marketing as a pendulum swinging back and forth. · Visionaries in the creative revolutio ...

8 years ago

Never Underestimate Your Customer

Sarah Elkins · A VW Bug Adventure · My accelerator pedal dropped to the floor when the light turned green and I tried to move forward. Reaching down while horns were honking behind me, I tried to pull the pedal back up to rest on the accelerator pin*. The pin had disappeared. A woman behind me ...

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