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11 months ago

Campaigns may have lost their most effective — and annoying — outreach tool

Scott Goodstein · July 19, 2022, Vox · Text messaging — with their markedly high “open rates” — is an especially potent form of political outreach: Since 2016, texting has become one of the most appealing ways for campaigns to engage voters or supporters, especially as so many have ditched their l ...

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