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11 months ago

Case Study: How the Obama Presidential Campaign Leveraged Mobile Marketing to Generate Support, Increase Participation and Outreach

Scott Goodstein · Marketing Profs · Mobile marketing offers a sense of immediacy and intimacy that few other media can. Such timely connection is what the Obama for America Presidential campaign leveraged to establish deeper relationships with supporters, provide them with breaking news, and motiv ...

5 years ago

Three Important Digital Marketing Trends in 2019

Edwin Dearborn · One: Live Video · It’s the prime time for live streaming, and if you miss the boat, you could be missing out on huge traffic numbers and the ability to create a viral buzz. · It’s one of the most genuine ways to connect with an audience and allows for levels of personalization th ...

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