Three Important Digital Marketing Trends in 2019
One: Live Video
It’s the prime time for live streaming, and if you miss the boat, you could be missing out on huge traffic numbers and the ability to create a viral buzz.
It’s one of the most genuine ways to connect with an audience and allows for levels of personalization that the marketing industry has never seen.
Projections show that live streaming will be worth a staggering $70.05 billion by 2021. In fact, projections show that video will account for 82% of all web traffic by 2021. Why?
Live streaming taps into a uniquely human affinity for sharing and storytelling.
So don’t fall behind the curve. Don’t get stuck in the old ways of doing business.
Two: Chat Bots
Marketing Profs reports that businesses that implement AI see 59% better close rates for sales, 58% increased revenue, 54% more traffic and engagement, and 52% higher conversion.
On practically every front, AI wins against human marketing. AI is more effective, less expensive, and less time-consuming.
Of course, you could argue that humans can still deliver a level of personalization that robots can’t, and you’d be right. There will always be a place for the human salesperson, marketer, and support representative.
But regardless of human ingenuity, you’ve still got to admit: robots are learning fast.
Three: Multi-Channel Marketing
You no longer can build a big business leveraging only one marketing channel. So, what does that mean for you?
First of all, popular marketing channels that are profitable get saturated fast and you are going to have a lot of competitors.
Due to that, you have to leverage all channels. From content marketing and paid ads to social media marketing and SEO to email marketing… you have to leverage all channels out there.
It’s your only option to doing well in the long run.
One channel won’t make your business anymore. But if you combine them all, you can still grow your business.
And hey, if something happens to one channel like an algorithm change, at least your business won’t go down too much because you are diversified.
No matter how much you love one form of marketing, never rely on it. Adopt an omni-channel approach.
Articles from Edwin Dearborn
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