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The New ‘Most Interesting Man’ Not Very Interesting
Patrick Scullin · I want to go to Mars. · I want to be on the spaceship with the original, the one and only Dos Equis “The Most Interesting Man in The World.” · He’s the guy I love. He’s the bearded cat behind my favorite campaign of the last decade. The brand decided to put the old spokesman (he’ ...
Advertising Just Got Less Interesting
Patrick Scullin · For nine years, he gave me hope for our business. · “The Most Interesting Man In The World” campaign for Dos Equis is my favorite on air and has been since its introduction. But the client/agency recently announced they are taking The Most Interesting Man out back and burying him ...
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