#campaign

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11 months ago

Texting has promise, peril for campaigns

Scott Goodstein · April 9, 2012, The Washington Times · Text messaging is posing both new opportunities and dangers for America’s political campaigns. The most widely used form of mobile communication, it has become one of the most effective ways for campaigns to reach supporters, using 160-charac ...

11 months ago

Campaigns may have lost their most effective — and annoying — outreach tool

Scott Goodstein · July 19, 2022, Vox · Text messaging — with their markedly high “open rates” — is an especially potent form of political outreach: Since 2016, texting has become one of the most appealing ways for campaigns to engage voters or supporters, especially as so many have ditched their l ...

5 years ago

Peeling the Onion of CRM

Jerry Fletcher · Why I chimed in. · In the Q&A portion of a webinar for professional speakers the other night someone asked the folks assembled what CRM they used. · I could tell by the answers that there were several different understandings of what comprises a Contact Relationship Management ...

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