Yiying Liu
Marketing / Advertising / Public Relations
Services offered
- Manage 5+ projects such as databasesupdating, webpage design, graphic design, and etc.
- Engage prospective clients and promote exhibitions through business development, prospecting, and relationship management, coordinating with clients, vendors, and brokers to confirm details, schedule meetings, and track documentation
- Conducted market research and supported sales bydesigning20+trade show materials, presentations, and lead follow-ups
- Assist in implementing marketing strategies, including developing promotional materials and managing pre-show campaigns
- Prepare7trade reports andpresentation materials, and maintained records of contracts, invoices, and transaction data
- Ensure compliance with trade regulations by supporting audit preparation and internal reviews
- Lead and execute design projects for large-scale expos, including entrance billboards, highway advertisements, LED looping videos, and exhibition booth graphics
- Create promotional materials such as agenda cards, Wi-Fi QR cards, and brand signage consistent with event visual guidelines
- Collaborate with the marketing manager and event director to ensure all visual outputs align with exhibitor brand identity and audience expectations
- Manage tight deadlines and on-site design requests during live event operations
- Support the creation of digital content for social media, newsletters, and international outreach
- Conduct market research on global home furnishing and smart infrastructure trends to inform design concepts
Experience
Marketing and Design Intern at APEX America Property Expo, responsible for leading large-scale branding and visual design projects across international real estate exhibitions. Designed main entrance billboards, highway advertisements, LED loops, and booth graphics that enhanced the event’s global visibility. Skilled in Adobe Creative Cloud and Canva, with strong experience in cross-cultural communication, brand identity, and on-site creative execution.
Education
Master of Public Policy candidate at the University of Chicago Harris School of Public Policy. Coursework includes Marketing Analytics, Behavioral Science for Public Policy, and Political Economy of China in the Global Era. Trained in policy communication, data-driven marketing, and visual storytelling. Holder of Chinese Fine Arts Academy certification in watercolor, sketching, and quick drawing.
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