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Lake Geneva
Alicia Grzenia

Alicia Grzenia

Creative Marketing | Team Leader & Mentor

Marketing / Advertising / Public Relations

Lake Geneva, City of Lake Geneva, Walworth

Social


Services offered

Creative & strategic leader with 18+ years of experience in marketing, branding and visual communication. Proven track record of leading multi-disciplinary teams in high-volume e-commerce and consumer environments to delivered campaigns across digital, print and social channels. Adept to building design systems, optimizing workflows, and aligning creative output to business goals. Passionate about mentoring talent, fostering a collaborative culture and pushing brand excellence.

Approximate rate: USD$ 70 per hour

Experience

I have spent more than 18 years working in creative environments, and my career has been shaped by leading teams, building strong partnerships, and delivering clean, consistent, high-quality creative across digital, social, print, and omni-channel channels. Most of my experience comes from large corporate settings where the volume is high, timelines are tight, and collaboration is essential, and that is where I have always thrived.

At Kohl’s, I served as a Senior Manager of Content and Design, managing a team of nearly 20 creatives including art directors, designers, and a design manager. I handled the day-to-day operations of the team, assigned work, balanced workloads, oversaw timelines, and ensured projects moved smoothly from brief to final delivery. I partnered closely with cross-functional teams, managed stakeholder expectations, and stayed involved in the creative process. One of my favorite parts of that role was mentoring interns and early-career designers and partnering with HR and Early Talent teams to help recruit, onboard, and support new talent.

Before that, I spent almost a decade at Lands’ End, leading email and affiliate design work. I designed and art directed large-scale digital campaigns and partnered closely with junior designers to guide their work. That experience strengthened my digital design foundation as well as my ability to build organized systems, maintain clean file structures, and ensure brand consistency across high-volume deliverables.

Throughout my career, several things have remained consistent:
• I am extremely organized and thrive in environments where I can help bring structure to creative workflows.
• I am collaborative, dependable, and someone people naturally turn to for clarity and direction.
• I love helping creatives do their best work through clear communication, strong processes, and thoughtful team support.
• I work best when I can balance both the creative side and the operational side of the work.

Right now, I am leaning into roles that tap into my strengths in creative operations, resource management, team leadership, and project coordination. I am excited to stay connected to the creative world while supporting teams in a more strategic and people-focused way.

Education

Bachelor of Fine Arts in Graphic Design

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