Lindsey Eckerd

Seasoned and strategic marketing leader with a proven track record of building and scaling brands across financial services, B2B tech, healthcare, and professional services. Known for driving end-to-end go-to-market strategies that connect messaging with measurable business results, and for bringing clarity and cohesion to brand identity in fast-moving, competitive markets. Adept at turning data into actionable insights and crafting integrated campaigns that move the needle on awareness, engagement, and adoption. A natural collaborator and team leader with a passion for helping brands define their voice, differentiate in crowded markets, and build lasting client and customer loyalty.

Lindsey Eckerd is a seasoned marketing and communications executive with deep expertise across private equity, SaaS, and financial services, specializing in driving brand strategy, go-to-market execution, and global communications for rapidly scaling organizations. Most recently, as SVP of Marketing at PSG Equity, Lindsey shaped the global brand and marketing strategy for an international growth equity firm with over $20B AUM and a portfolio of 140+ companies. There, she managed a $4M budget, unified PR initiatives across EMEA and the U.S., launched impactful digital campaigns, and delivered exceptional engagement results, including a 60% LP newsletter open rate—all while significantly advancing PSG’s visibility in the AI and tech sectors.

Previously at Volition Capital as VP of Marketing, Lindsey established the firm’s first comprehensive marketing and communications infrastructure, driving a full digital transformation and significantly boosting top-of-funnel conversions. Acting as a fractional CMO for multiple portfolio companies, she achieved substantial earned media placements and content shares while doubling lead conversion rates through innovative automation strategies. At Cobalt GP (a FactSet company), Lindsey led a successful repositioning and rebranding initiative, resulting in a 500% traffic increase and contributing to a fivefold ARR growth.

Her early tenure at HubSpot during its IPO growth phase, coupled with strategic brand roles at leading firms like Sullivan and Desgrippes Gobé, underscores her robust foundation in strategic brand positioning, demand generation, and executive communications. Lindsey holds a Bachelor of Arts from NYU (Cum Laude).

With her proven record of building and scaling marketing functions from the ground up, Lindsey is uniquely positioned as a strategic, results-driven leader ideal for senior marketing and communications roles at global investment firms seeking to elevate their brand presence and market impact.

Lindsey graduated with honors (Cum Laude) from New York University with a BA in Political Science and a minor in Spanish literature. Lindsey also studied Italian language at the Scuola Leonardo DaVinci.

Lindsey recently earned an MIT Sloan Certificate for Social Media Strategy: Creating Engagement, Insight, and Action.