William Arnold

I offer a unique perspective for any B2B SaaS company. At the agency level, I have been the architect of multiple marketing successes from startups to well-established organizations. I have been the in-house Chief Growth Officer for a SaaS company growing the organization during a global pandemic from $11.5 million to $19.75 million ARR.  I served there until the company was sold and the c-suite was replaced by the new owners.

In my most recent position, I started as the Head of Marketing and was rapidly asked to run the entire B2B Healthcare SaaS organization due to my experience and success we had obtained.

I have a metric and strategy driven approach by tracking 400 KPIs but strictly define marketing/sales success as substantial (double-digit percent) increases in:

•          Customers

•          Revenue

•          ARR

•          Profitability

I begin each engagement by creating a detailed competitive analysis that identifies the baseline of both your company and your competitors. It serves as the framework to construct an actionable marketing plan that is revised and updated based on performance and results

One-word mission statement - PREVAIL

“The only thing that I see that is distinctly different about me is I'm not afraid to die on a treadmill. I will not be outworked, period. You might have more talent than me, you might be smarter than me, you might be sexier than me, you might be all of those things you got it on me in nine categories. But if we get on the treadmill together, there are two things: You're getting off first, or I'm going to die. It's really that simple, right? You're not going to out-work me. It's such a simple, basic concept.”

President/CMO/Chief Growth Officer

The embodiment of my career is bringing marketing/sales success* to my clients. I have taken fledgling SaaS and healthcare companies and implemented best marketing and business practices that have dramatically increased their market share and overall sales. I have been the product management architect that have increased Annual Recurring Revenues by ten million dollars.

*Marketing/Sales Success – The process is metric driven and transparent. I track 400+ KPIs each month, at the end of the day, there are only four KPIs that dictate whether you have achieved marketing/sales success. The four KPIs are substantial (double-digit percent) increases in:

➢      Customers

➢      Revenue

➢      Profitability 

➢      ARR 

                Core Leadership Competencies

Professional Experiences

Curogram (Long Beach, CA)                                                                                        (June 21–  December 22)

President

➢      Orchestrated a total revamp of the SaaS B2B Healthcare business   that resulted in:

·        Increased SQLs by 65%

·        Increased Sales Conversion by 40%

·        Reduced Churn by 23%

·        Improved MRR by 100%

·         

BQE Software (Torrance, CA)                                                                                      (February 20– June 21)

Chief Growth Officer for a B2B SaaS Client

➢      Increased SQLs in an 8-month period by 31% (During a Pandemic)

➢      Increased Organic Traffic leads (SQLs) in an 8-month period by 82% 

➢      Reduced the Cost Per SQL in an 8-month period by 47%

➢      Increased the close rate for SQLs by 8.75% during the same period

Prevail Marketing, LLC. (El Segundo, CA)

                 President - Chief Strategist - Business Development       (January 2018 – February 2020)

Duties Included:

➢      Creation and implementation of marketing and business development plans for the agency and all their clients.

➢      Management of professional staff of 20 marketing professionals.

➢      Development and management of marketing and organizational budgets.

➢      Managed relationships with outside vendors and service providers.

➢      Created metrics for each client to track performance of marketing/sales success

➢      Identified and implemented cutting edge technologies that improved marketing/sales outcomes

➢      Responsible for all business development initiatives and closing of sales

➢      Responsible for UX/UI for websites, emails, and all collateral

➢      Developed and implemented earned media program

➢      Thought Leadership: Creation of content and speaker

Accomplishments:

        Agency:

➢   In the course of two years grew revenue from zero to $4.3M

➢   Grew agency to become a Gold HubSpot Partner in 4 months

        Clients:

EYEMAGINE Technologies (Irvine CA)

President - Chief Strategist – Business Development    (November 2016 – December 2017)

Director of Strategy & Business Development       (July 2016 – November 2016)

Duties Included:

➢      Development and implementation of best practice processes for all areas of marketing ➢ Creation of marketing and business development plans for the agency and all their clients.

➢      Management of professional staff of 40 marketing professionals.

➢      Responsible for all business development initiatives and closing of sales

➢      Management of agency’s budgets.

➢      Created and nurtured relationships with outside vendors and service providers.

➢      Created metrics and tracking system for each client to track performance of marketing/sales success

➢      Identified and implemented cutting edge technologies that improved marketing/sales outcomes

➢      Responsible for all business development initiatives and closing of sales

➢      Thought Leadership: Creation of content and speaker

Accomplishments:

 Agency:

           Introduced marketing processes and strategies that:

➢      Increased average monthly retainers from $5,000/month to $36,000/month

➢      Achieved Diamond Tier HubSpot Status in 11 months

➢      Improved profitability by 42%

Clients:

      Salted Stone (Monrovia CA)

Director of Client Strategy and Business Development (September 2015 – July 2016)

Duties Included:

➢      Development and implementation of best practice processes for all areas of marketing and sales

➢      Creation of marketing and business development plans for the agency and all their clients.

➢      Management of professional staff of 30 marketing professionals.

➢      Management of agency’s budgets.

➢      Created and nurtured relationships with outside vendors and service providers.

➢      Created metrics and tracking system for each client to track performance of marketing/sales success

➢      Identified and implemented cutting edge technologies that improved marketing/sales outcomes

➢      Responsible for all business development initiatives and closing of sales

➢      Thought Leadership: Creation of content and speaker

Accomplishments:

 Agency:

Introduced marketing processes and strategies that:

➢      Increased average monthly retainers from $3,000/month to $27,000/month

➢      Achieved Diamond Tier HubSpot Status

➢      Double Revenues in first 8 months

➢      Developed the growth strategy that resulted in Salted Stone becoming an international marketing agency

➢      Improved profitability by 38%

   Clients:

Behavior Health SaaS Client- Developed entire brand strategy for startup behavioral health client that propelled them to be one of the market leaders. This included extensive

                                                        public relations engagements including a joint program with

Obama White House.

Retail Client- Help create a market leader in the artificial grass sector. through paid advertising (e.g., PPC, and social media ads) as well as through nonpaid social engagement.

Kuno Creative (Avon, Ohio)                                                                                         (April 2013 – May 2014)

Senior VP of Client Engagements (August 2014 – August 2015) Director Customer Strategy & Business

Development (May 2014 – August 2014) Strategic Accounts Manager (Business Development)             

Throughout my tenure at Kuno Creative, I was responsible for client acquisition and Lead Strategist to those clients to implement marketing program.

Kuno Creative process was to integrate both inbound and outbound marketing protocols to entice and nurture buyers though the sales process. It resolved around identifying and crafting all aspects of the program to what each buyer persona needs to see at each stage of their buyer’s journey. The first was the optimization of the website for UX/UI, SEO, inbound marketing and conversions. Was responsible for the entire strategic marketing program including ensuring content that speaks to and addresses the issues and concerns of each buyer persona at each stage of the sales process; demand generation and lead nurturing programs that cultivated the leads down through the sales funnel.

Agency:

➢      Increased Client Acquisition by 30%in 2014 and 45% through July 2015

➢      Increase Client Retention by 25% in 2014 and 37% through July 2015

➢      Increased Kuno Creative’s bottom of the funnel leads by 48% in 2014

➢      Created Processes that improved profitability by 40%

➢      Achieved Diamond Tier HubSpot Status

 Clients:

             Consumer Health SaaS -                                           Through implementation of best practices increased by

                                                                 283% qualified leads for product that sold for $30,000.

SaaS Client-                                                      Increased consumer sales year over year by 66% through better   

                                                                            storytelling and optimization or marketing and sales enablement.

Richer Life, LLC. (Cleveland, Ohio)

Managing Director – Marketing/Sales (Jan 2004-2013)

Richer Life, LLC. was a digital marketing company that created digital marketing for both B2B and B2C companies. We used a comprehensive metric driven approach which included: identifying the buyer persona, creating segmented content for each targeted persona, demand generation programs, and full funnel nurturing campaigns.

➢      Managed remote team of 30 individuals comprising, sales, strategists, developers, designers, content writers, and technologists

➢      Five consecutive years of 20% growth year after year

➢      Sold for a significant profit           

Education

                                                             One Word Mission Statement: PREVAIL

Education