Lyzon Escobio

Bilingual communications and marketing professional with extensive experience in advertising, media, and content development. Skilled in English–Spanish translation, proofreading, and editing for websites, marketing campaigns, and corporate materials. Strong background in sales strategy and brand communication, ensuring content is clear, culturally accurate, and aligned with business objectives. Detail-oriented, adaptable, and experienced in working with diverse clients and industries.

Spanish Tutor | Private Practice - Carrollton, Texas | 01/2022 - Current

Developed personalized lesson plans tailored to individual student needs.

Conducted engaging conversational practice sessions for various proficiency levels.

Facilitated cultural exchange discussions to enhance language comprehension.

Utilized multimedia resources to support diverse learning styles and interests.

Assessed student progress through regular quizzes and informal evaluations.

Provided feedback on pronunciation and grammar during interactive lessons.

Organized group tutoring sessions to promote collaborative learning experiences.

Maintained accurate records of student attendance and performance progress.

Conducted quarterly assessments to determine progress and establish updated learning goals.

Researched new materials and methodologies that could be used when teaching Spanish classes more

effectively or efficiently than current approaches being used at my school or district level organizationally

speaking .

Assisted students with conjugating verbs, explaining sentence structures and demonstrating typical conversation in

Spanish.

Gave feedback on assignments, tests, quizzes, projects, presentations. related to Spanish classes.

Assisted Spanish-speaking students in developing their conversational and written language skills in Spanish.

Drilled students on reflexive and subjunctive verb forms.

Led classroom discussions on various topics related to Latin American culture and history as part of the curriculum

for teaching Spanish.Encouraged student participation by providing positive reinforcement during lessons.

Utilized a variety of methods such as role-playing games, songs, stories, videos, interactive activities to teach

vocabulary and other aspects of the target language effectively.

Provided individualized instruction to help students improve their pronunciation of Spanish words and phrases.

Integrated technology into lessons to facilitate student engagement with multimedia resources for learning

Spanish.

Designed instructional materials including worksheets, handouts, flashcards tailored specifically for each class

taught by me or another teacher in order to enhance student comprehension of material being covered during

lessons.

Adapted teaching methods and instructional materials to meet students' varying needs and interests.

Communicated student progress to parents and teachers through written progress reports and direct

conversations.

Recommended supplementary books, software, and other learning materials.

Translator | Self Employed Services - Carrollton, Texas | 12/2020 - Current

Translated documents between English and Spanish for diverse clients.

Edited and proofread translations for accuracy and clarity.

Researched terminology to ensure precise translations in various fields.

Maintained up-to-date knowledge of cultural nuances affecting language use.

Translated client documents between languages.

Facilitated communication for people with limited language proficiency.

Reviewed source documents prior to translation to ensure clarity and understanding of the content.

Conducted research to ensure accuracy in translations.

Confirmed accuracy of technical terms and terminology and remained consistent during translation revisions.

Used electronic listening system to listen to speakers' statements, determine meanings and prepare translations.

Translated software technical manuals to another language and culture.

Wine Sales Representative | Vina Gourmet Restaurant - Mexico, Mx | 06/2006 - 12/2008

Educated customers on wine selections to enhance dining experiences.

Developed strong relationships with local wineries and distributors for product sourcing.

Conducted wine tastings and events to promote featured selections and increase sales.

Managed inventory levels to ensure availability of popular wine offerings.

Collaborated with restaurant staff to pair wines with menu items effectively.

Provided training to new employees on wine knowledge and service techniques.

Maintained compliance with alcohol regulations and responsible serving practices.

Participated in trade shows, conferences and other industry related events as a representative of the company's

brand and products.

Coordinated logistics such as shipment schedules and delivery routes between vendors and distributors.

Organized promotional events such as wine dinners and educational seminars to introduce new products to

existing customers.

Conducted regular tastings and wine education sessions for clients to ensure they are knowledgeable about the

products being sold.

Monitored inventory levels of wines at various locations in order to ensure timely replenishment when needed.

Ad Sales Manager | Fox Entertainment - Mexico, Mx | 08/2001 - 12/2004

Led sales strategy development for TV Channels, Fox and Nat Geo Channel for Mexico.

Analyzed market trends to identify new business opportunities and challenges.

Trained and mentored sales staff to improve performance and skills.

Coordinated sales presentations for key stakeholders and potential clients.

Developed comprehensive sales reports to track performance metrics regularly.

Facilitated cross-departmental meetings to align sales goals with company objectives.

Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.

Established relationships with key clients, while maintaining existing customer base.

Created and presented monthly reports to management on sales performance.

Established new accounts and serviced existing accounts maintaining professional relationships.

Conducted regular meetings with staff members to review goals and objectives for the quarter and year.

Analyzed customer data to identify trends, preferences, and opportunities for growth.

Developed pricing strategies that would maximize profits while still remaining competitive in the market.

Participated in negotiations with vendors regarding product purchases or contracts.

Resolved customer complaints regarding sales and service.

Enhanced sales volume through skilled support to both new and inactive customers.

Oversaw regional and local sales managers and staff.

Managed client relationships to enhance brand partnerships and engagement.

Collaborated with marketing teams to execute promotional campaigns effectively.

Ad Sales Manager | Columbia Tris Star - Mexico, Mx | 08/2000 - 08/2002

Developed sales strategies to enhance market penetration for entertainment channels, Sony Entertainment,

Warner Channel, A&E Mundo, History Channel, AXN Channel and E Entertainment.

Developed sales strategies to enhance market penetration for entertainment products.

Met with sales and design departments to determine project road maps and create unique products to drive

profitability and champion brand.

Used change methodologies to increase sales and led projects for increased productivity.

Gained market share in new sales performance through aggressive team training.

Oversaw regional and local sales managers and staff.

Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.

Established ambitious goals for employees to promote achievement and surpass business targets.Led sales planning, development and account management to grow existing accounts and establish new sales

accounts.

Supported sales team members to drive growth and development.

Analyzed data to identify trends in customer behavior and develop plans accordingly.

Collaborated with marketing team to create promotional materials for target customers.

Developed pricing strategies that would maximize profits while still remaining competitive in the market.

Led team meetings to align sales goals with company initiatives and objectives.

Trained sales staff on product knowledge and effective selling techniques.

Ad Sales Executive | TV azteca - Mexico, Mx | 08/1994 - 08/2000

Developed and maintained client relationships to drive product sales.

Conducted market research to identify potential sales opportunities.

Presented product demonstrations to clients, showcasing key features and benefits.

Recruited, hired and trained new hires to optimize profitability.

Increased profitability and revenue by identifying customer needs and determining appropriate offerings.

Recognized security risks to properly handle situations.

Produced sales documents, finalized deals and filed records.

Used excellent verbal skills to engage customers in conversation and effectively determine needs and

requirements.

Presented product demonstrations at trade shows, conferences, and other events.

Ensured compliance with sales policies, practices, and legal requirements.

Collaborated with marketing teams to develop and implement promotional strategies and campaigns.

Developed and implemented strategic sales plans to achieve corporate objectives.

Negotiated contracts and closed agreements to maximize profit.

Event Assistant | Bancomext - Mexico, Mx | 09/1992 - 12/1993

Assisted in organizing corporate events and workshops for stakeholders.

Coordinated logistics for venue selection and vendor management.

Supported event registration and attendee communication processes.

Collaborated with team members to ensure smooth event execution.

Prepared materials and equipment for presentations and sessions.

Organized event materials such as signage, decorations, catering supplies, and audio-visual equipment.

Provided customer service assistance before, during, and after events.

Created detailed timelines and checklists to ensure smooth operation of events.

Assisted in the planning and execution of events, including scheduling vendors and venues.

Worked closely with other departments to ensure seamless integration of activities between different areas of

responsibility.

Inventory Supervisor | Abastecedor de Material Eléctrico - Mexico, Mx | 08/1987 - 08/1990

Supervised inventory management processes and maintained accurate stock levels.

Coordinated receiving, storing, and distributing electrical materials efficiently.

Implemented inventory control systems to track product movements effectively.

Trained staff on best practices for inventory handling and safety protocols.

Ensured optimal organization of storage areas for easy access to materials.

Bachelor of Arts in Communications from Universidad Intercontinental, with additional certification in Marketing from Universidad Tecnológico de Monterrey. Academic background focused on media, communication strategy, and content development, providing a strong foundation in written communication, audience engagement, and persuasive messaging.

Universidad Tecnológico De Monterrey | Mexico, MX | 08/1994-06/1995

Certificate: Marketing

Universidad Intercontinental | Mexico, MX | 08/1990-06/1994Bachelor of Arts: Communications

Universidad Iberoamericana 01/1992-06/1993

Certificate : Nutrition